B2B Social Media Podcast 6

Linkedin launches news crowdsourced aggregation service, Forrester predicts B2B spending to rise nearly 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of SocialMediaB2B.com and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers.

Discussion Items:

* Linkedin Launches a Social Aggregated News Service using its strength in professional profiling of its members. Are the opinions of other professionals more valuable than those of your immediate social circle? We don’t think so, but we’re nevertheless impressed with the longtail targeting of LinkedIn Today’s subtopics.
* B2B Marketing Budgets will Increase 6.7% in 2011 according to research by Forrester principal analyst Jeff Ernst (@jeffernst). Really? No one on the panel can quite believe this number based on their experience. Rick notes that industry averages are almost meaningless these days, since marketing budgets are so focused on micro-categories.
* Chrysler fired its social media agency over a misdirected, tweet with the “f” word in it by an employee at the carmaker’s agency New Media Strategies. Our panel discusses the company’s reaction and New Media Strategies public affairs person Lyndsey Medsker’s (@lmedsker) response

Previous B2B Social Media Podcast Episodes:

* B2B Social Media Podcast #5
* B2B Social Media Podcast #4
* B2B Social Media Podcast #3

About the Podcast
You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.

Join our community at www.b2bsocialmediabook.com and send comments to [email protected].

About the Podcasters
Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer" about B2B social media marketing is available atAmazon, Barnes & Noble or Borders.

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

Paul Gillin (@pgillin) of Paul Gillin Communications. Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote The New Influencers, Secrets of Social Media Marketing and the Joy of Geocaching.

Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.