Mobile Apps for Live Events

Want to launch a custom mobile app at your next event? Nervous about having to develop it from scratch? In this podcast Pankaj Prasad (@therealpankaj) from DoubleDutch, which has built apps for TED, Cisco Events and HP Events, shares best practices for creating branded mobile apps for live events.

Double Dutch has skinnable geolocation apps for mobile devices that bring the functionality of Facebook, Twitter and FourSquare in a closed community, to the mobile device.

The Double Dutch mobile app includes a portfolio of micro apps that can be branded and combined on the mobile desktop. It can be used to provide event attendees with the ability to social network with other event attendees in an exclusive environment without spamming or alienating their Facebook friends or Twitter followers.

Mobile apps give event organizers a way to port their paper schedule or conference program to a mobile device so that attendees can search it by time of day, proximity, keyword or track and automatically add sessions to their iCal or Google Calendar.

The activity feed in the Double Dutch mobile app can segmented to meet the needs of a particular event, so people can network around different topics, and this is important because the company believes that people are more responsive to focused feeds than broad ones, which is why they typically check email, Facebook and Twitter in that order from their mobile devices.

The better an activity stream can give you social information from people from your community that are around you at that time, the more useful it is, which is why they built feed segmentation into their app.

The Double Dutch app provides event organizers will a web dashboard that they can use to publish and edit the information in the app on the fly. Cisco uses DoubleDutch to power their Cisco Events app, which iPhone users can download and play with.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.