Inside Marketing Design
48 episodes - English - Latest episode: 5 months ago -Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
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Episodes
Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr
November 15, 2023 18:07 - 57 minutes - 53 MBIn this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a power...
Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
September 06, 2023 15:29 - 50 minutes - 46.2 MBIn this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of rem...
Branding an AI company - S04E04 with Lin Zagorski Latimer
August 02, 2023 12:07 - 43 minutes - 40.1 MBIn this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful b...
What it really means to "level up" a brand - S04E03 with Dan Edwards
July 05, 2023 14:48 - 55 minutes - 51.1 MBIn this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way. Key Takeawa...
Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg
June 07, 2023 15:39 - 44 minutes - 40.7 MBIn this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work. Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event. Key Takeaways 01:32 - What is the brand studio team at Webflow responsible for? 02:40 - Jess’s rol...
How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston
May 03, 2023 16:49 - 58 minutes - 53.2 MBIn this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped bu...
Lessons from design leaders in Season 3
December 16, 2022 15:52 - 24 minutes - 22.6 MBThe idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways 00:00 - Reflecting is the best way to learn 02:05 - The importance of...
S03E12 - Zendesk (Kristina Alford and Meghan Kelley)
December 07, 2022 15:46 - 53 minutes - 49.4 MBIn this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience. Meghan was impacted by Z...
S03E11 - RightMessage (with Co-Founder, Brennan Dunn)
November 30, 2022 15:36 - 45 minutes - 41.8 MBIn this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide th...
S03E10 - Chargebee (with Design Manager, Shakthi Hari)
November 23, 2022 19:16 - 59 minutes - 54.1 MBIn this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team. Chargebee is a globally-distributed company that helps businesses manage subscription billing an...
S03E09 - Planoly (with Design Manager, Carra Sykes)
November 16, 2022 16:19 - 56 minutes - 51.6 MBIn this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process...
S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)
November 09, 2022 16:13 - 41 minutes - 37.7 MBIn this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition. Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways 02:14 - Monika’s role as Lead Marketing Designer 04:35 ...
S03E07 - Oyster (with Director of Brand, Justin Rands)
November 02, 2022 16:09 - 55 minutes - 51 MBIn this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow. Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world. Key Takeaways 02:14 - Justin’s role as...
S03E06 - Paystack (with Design Lead, Tomi Odusanya)
October 26, 2022 15:29 - 46 minutes - 42.8 MBIn this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough...
S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)
October 19, 2022 16:53 - 1 hour - 92.3 MBIn this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design. Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the...
S03E04 - Zapier (with Creative Director, Michael Jeter)
October 12, 2022 14:46 - 1 hour - 63.3 MBIn this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapi...
S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)
October 05, 2022 15:12 - 52 minutes - 48.5 MBIn this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure. Key Takeaways 03:48 - Austin’s responsibilit...
S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)
September 28, 2022 16:18 - 56 minutes - 51.6 MBIn this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive. Key Takeaways 02:37 - Noga’s and Danielle’s roles at monday 05:53 - What it means...
S03E02 - monday.com with Noga Grinberg and Danielle Hassan
September 28, 2022 16:18 - 56 minutes - 51.6 MBIn this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive. Key Takeaways 02:37 - Noga’s and Danielle’s roles at monday 05:53 - What it means...
S03E01 - Pitch (with Co-Founder & Brand Designer, Jan Martin)
September 21, 2022 15:06 - 51 minutes - 46.9 MBPitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space. In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. Key Takeawa...
S03E01 - Pitch (with co-founder & brand designer Jan Martin)
September 21, 2022 15:06 - 51 minutes - 46.9 MBPitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space. In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. Key Takeawa...
S02E12 Learnings from design leaders in season 2
December 20, 2021 14:37 - 21 minutes - 20.2 MBReflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well. LINKS Catch up on any episodes you missed: Sendible HelpScout Stripe Notion Buffer Instacart Loom Dropbox HelloSign Shopify Figma TIMESTAMPS 0:00 - Why tak...
S02E11 Inside Marketing Design at Figma
December 09, 2021 11:33 - 49 minutes - 46 MBIn this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...) LINKS Remilla's Figma Community profile Remilla on Twitter Damien on Instagram Check out Figma TIMESTAMPS 0:00 - Introduction to Figma 1:25 - Brand Studio team structure 3:...
S02E11
December 09, 2021 11:33 - 49 minutes - 46 MBIn this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...) LINKS Remilla's Figma Community profile Remilla on Twitter Damien on Instagram Check out Figma TIMESTAMPS 0:00 - Introduction to Figma 1:25 - Brand Studio team structure 3:45 - Coll...
S02E10
November 30, 2021 16:04 - 51 minutes - 47.5 MBShopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here. LINKS Follow Lucy...
S02E10 Inside Marketing Design at Shopify
November 30, 2021 16:04 - 50 minutes - 47.5 MBShopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here. LINKS Fo...
S02E09 Inside Marketing Design at HelloSign
November 23, 2021 12:28 - 51 minutes - 47.3 MBFollowing on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of. This season is proudly sponsored by Webflow! Try out the no-cod...
S02E08 Inside Marketing Design at Dropbox
November 17, 2021 13:42 - 54 minutes - 50 MBIn this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Follow Liz on Instagram Check out Dropbox T...
S02E07 Inside Marketing Design at Loom
November 10, 2021 12:50 - 49 minutes - 46.3 MBWhen Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Follow Stewart on Twitter...
S02E06 Inside Marketing Design at Instacart
November 02, 2021 11:20 - 48 minutes - 45.6 MBInstacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography. This season is proudly sponsored by Webflow! Try out the no-...
S02E05 Inside Marketing Design at Buffer (with Julia Jaskólska)
October 26, 2021 11:15 - 49 minutes - 46.1 MBBuffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs. This season is proudly sponsored by Webflow! Try out the no-co...
S02E04 Inside Marketing Design at Notion (with Cory Etzkorn)
October 19, 2021 14:00 - 45 minutes - 42.2 MBCory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has. This season is pr...
S02E04 Inside Marketing Design at Notion (with
October 19, 2021 14:00 - 45 minutes - 42.2 MBCory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has. This season is pr...
S02E03 Inside Marketing Design at Stripe (with Tatiana Van Campenhout)
October 12, 2021 13:55 - 50 minutes - 46.6 MBStripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself rig...
S02E023 Inside Marketing Design at Stripe (with Tatiana Van Campenhout)
October 12, 2021 13:55 - 50 minutes - 46.6 MBStripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: ...
S02E02 - Inside Marketing Design at Help Scout (with Matt Plays)
October 05, 2021 12:18 - 47 minutes - 43.7 MBContent is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LI...
S02E01 - Inside Marketing Design at Sendible (with David Preston)
September 28, 2021 12:06 - 47 minutes - 44 MBBeing the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself righ...
S01E11 - Insights & learnings from Season 1
September 17, 2020 09:34 - 16 minutes - 15.5 MBWhat did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts. Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company. For more episodes of Inside Marketing Design, head to insidemarketingdesign.co
S01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto)
September 10, 2020 08:19 - 32 minutes - 30.2 MBFor UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary. Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumi Watch the video for this episode at insidemarketingdesign.co/at/moneybox...
S01E09 - Inside Marketing Design at Basecamp (with Adam Stoddard)
August 26, 2020 14:48 - 42 minutes - 39.2 MBBasecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned. Fo...
S01E08 - Inside Marketing Design at WEconnect (with Marina Snyder)
August 19, 2020 12:56 - 33 minutes - 30.9 MBWorking at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences. If you’re struggling with substance use disorder or mental health, vi...
S01E07 - Inside Marketing Design at Doist (with Anaïs Mares & Stephen Barkan)
August 12, 2020 12:13 - 42 minutes - 38.9 MBDoist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers. Try Twist at twist...
S01E06 - Inside Marketing Design at Panasonic Lumix (with Steph Moccia)
August 05, 2020 07:48 - 33 minutes - 31.2 MBYou might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image. Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and f...
S01E05 - Inside Marketing Design at Surrey satellite Technology (with Emily Kelly)
July 30, 2020 15:38 - 33 minutes - 30.9 MBAt Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be. Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work ...
S01E04 - Inside Marketing Design at Proof (with Brent Palmer)
July 22, 2020 13:43 - 37 minutes - 34.8 MBIn the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any ...
S01E03 - Inside Marketing Design at Contentful (with Grace Tai)
July 15, 2020 06:43 - 32 minutes - 29.6 MBGrace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions. Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Co...
S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)
July 08, 2020 12:13 - 42 minutes - 38.8 MBIn this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writin...
S01E01 – Inside Marketing Design at ConvertKit
July 01, 2020 07:40 - 38 minutes - 35 MBKicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing. See the video and transcript at insidemarketingdesign.co/at/convertkit 0:45 - Why I created this series & what to expect 02:05 - About ConvertKit & the team 05:00 - My marketing design responsibilities 10:50 - D...