Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Inside Marketing Design
English - September 06, 2023 15:29 - 50 minutes - 46.2 MBDesign Arts Technology design career brand design design in-house design inside marketing design marketing design tech industry Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Branding an AI company - S04E04 with Lin Zagorski Latimer
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
Key Takeaways
01:22 - Inside the marketing creative team at Superside03:07 - How Piotr describes his responsibilities04:00 - Collaboration and creative challenges11:16 - How Piotr describes the Superside brand15:03 - Superside’s brand refresh19:14 - The challenges of rebranding22:47 - What are “astropods” and how do they work? 33:43 - What is “Creative as a Service”?44:52 - Metrics, and how Superside tracks performance46:00 - Challenges, and what’s next for Superside47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design workLinks
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