S01E03 - Inside Marketing Design at Contentful (with Grace Tai)

Inside Marketing Design

English - July 15, 2020 06:43 - 32 minutes - 29.6 MB
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Previous Episode: S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)

Next Episode: S01E04 - Inside Marketing Design at Proof (with Brent Palmer)

Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.

Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com

Watch the video at insidemarketingdesign.co/at/contentful

0:00 - Intro

1:10 - Brand design team structure

5:00 - What the brand design team works on

6:20 - Being promoted to management

11:20 - Working on a project at Contentful

15:45 - Dividing the design work

17:40 - Project management

20:50 - Measuring success

22:05 - Web design at Contentful

25:00 - Goals & challenges

27:50 - The impact of brand design in the company

31:00 - Wrap up