S03E09 - Planoly (with Design Manager, Carra Sykes)

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. 

PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.

Key Takeaways

02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?02:52 - Carra’s day-to-day responsibilities as a Design Manager04:27 - What the Marketing Design Team is responsible for07:08 - How Carra describes the PLANOLY brand08:59 - How PLANOLY maintains brand consistency12:02 - How social media design has evolved15:41 - Carra’s process for creating video ads17:31 - Designing for video vs still graphics24:24 - Marketing a product or feature that doesn’t exist yet27:03 - How marketing and product collaborate at PLANOLY29:01 - Carra’s approach to product imagery in design35:24 - How Carra works through ideas that didn’t work37:00 - Who owns and manages the marketing site at PLANOLY41:18 - Working with contractors and agencies50:02 - The biggest challenges Carra is currently facing53:03 - Carra’s proudest moment 

Links 

PLANOLY.comCarra on LinkedInHubSpotFigmaAdobe

Connect with Charli

CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com

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