S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.

Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. 

Key Takeaways

02:14 - Monika’s role as Lead Marketing Designer04:35 - Where the design team sits in the larger org structure06:24 - How designers collaborate at Funding Circle09:22 - How Monika describes the Funding Circle brand13:01 - How Funding Circle produces TV commercials17:56 - Working with external agencies20:46 - The neon campaign25:43 - The impact of Funding Circle’s most successful campaign28:57 - How much of Monika’s work is print vs digital30:02 - The differences between print and digital design33:03 - How Funding Circle measures the success of print campaigns35:28 - Monika’s biggest challenges37:39 - What’s next for Monika38:23 - Monika’s proudest design moment 

Links 

FundingCircle.comMonika on LinkedInMarketing Design DispatchInside Marketing Design at Monday.com

Connect with Charli

CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com

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