S03E07 - Oyster (with Director of Brand, Justin Rands)

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.

Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.

Key Takeaways

02:14 - Justin’s role as Director of Brand05:18 - Why Oyster uses Webflow for the marketing website07:17 - How brand and product collaborate at Oyster10:24 - How design and marketing work together14:47 - How Justin build out the Oyster’s brand studio team18:21 - How Justin decides what to outsource23:58 - How Justin would describe the Oyster brand25:59 - Goals for redesigning the home page27:33 - How Oyster uses data in design32:08 - Working with time constraints36:05 - Development and project management tools at Oyster38:42 - How Brand Producers function at Oyster42:17 - How the new home page has performed44:41 - Justin’s biggest challenges47:44 - Areas where Justin wants to grow51:34 - The project Justin is most proud of 

Links 

OysterHR.comJustin on LinkedInJustin on TwitterLoomInside Marketing Design at LoomWebflowFreigeist

Connect with Charli

CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com

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