S03E06 - Paystack (with Design Lead, Tomi Odusanya)

Inside Marketing Design

English - October 26, 2022 15:29 - 46 minutes - 42.8 MB
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Previous Episode: S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)

Next Episode: S03E07 - Oyster (with Director of Brand, Justin Rands)

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.

Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.