S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.

Key Takeaways

02:37 - Noga’s and Danielle’s roles at monday05:53 - What it means to “own a channel”08:48 - How feedback works at monday11:25 - How Noga and Danielle  ensure brand consistency14:02 - How design decisions are made at monday18:37 - How data fits into the day-to-day 20:44 - Measuring the success of brand awareness campaigns26:36 - Embracing a “data-driven” approach28:00 - Behind the scenes of creating a Super Bowl ad33:56 - Working with external agencies35:31 - What Noga and Danielle learned from making a Super Bowl ad39:19 - When (and how) to revamp a home page42:55 - A/B testing at monday47:06 - How a home page revamp affects the rest of the website49:57 - The main challenges Noga and Danielle are currently facing51:36 - What’s next for Noga and Danielle as creative marketing designers53:20 - Noga and Danielle’s proudest moments at monday

Links 

monday.comNoga Grinberg on LinkedInDanielle Hassan on LinkedIn

Connect with Charli

CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com

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