S03E01 - Pitch (with Co-Founder & Brand Designer, Jan Martin)
Inside Marketing Design
English - September 21, 2022 15:06 - 51 minutes - 46.9 MBDesign Arts Technology design career brand design design in-house design inside marketing design marketing design tech industry Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S02E12 Learnings from design leaders in season 2
Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.
In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more.
Key Takeaways
00:15 - Jan’s responsibilities and day-to-day at Pitch04:58 - Marketing and brand design at Pitch10:43 - The creative studio team12:51 - The Pitch brand14:55 - How 3D illustration became a big part of the Pitch brand17:35 - How 3D happens at Pitch19:20 - The symbiotic relationship between brand design and product design22:40 - How to ensure consistency between marketing and product23:58 - Getting your team to follow guidelines26:52 - How creative studio collaborates with marketing and growth29:15 - A design system for the marketing tech team35:50 - How to make a design system “fool-proof”37:49 - Design iteration at Pitch41:45 - Individual and team challenges at Pitch46:08 - Jan’s proudest moments at PitchLinks
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