S01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto)
Inside Marketing Design
English - September 10, 2020 08:19 - 32 minutes - 30.2 MBDesign Arts Technology design career brand design design in-house design inside marketing design marketing design tech industry Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.
Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumi
Watch the video for this episode at insidemarketingdesign.co/at/moneybox
TIMESTAMPS
0:00 - Intro
1:55 - Marketing and design team structure
4:15 - Marketing focusses at Moneybox
6:00 - Working with an agency and freelancers
9:00 - Tools of the trade
10:05 - Working with a motion designer to create ads
12:40 - An example of a recent project at Moneybox
16:20 - Measuring success
22:40 - Autonomy and the idea backlog
23:30 - Working on reactive short-term projects
24:40 - Main challenges
27:35 - What Mayumi loves about her job & next steps
30:45 - Wrapping up