S02E07 Inside Marketing Design at Loom
Inside Marketing Design
English - November 10, 2021 12:50 - 49 minutes - 46.3 MBDesign Arts Technology design career brand design design in-house design inside marketing design marketing design tech industry Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
TIMESTAMPS
0:00 - About Loom
1:50 - Team structure at Loom
7:30 - The benefits of in-house brand design
10:10 - Areas of focus for the brand design team
12:25 - Infusing brand in the product
18:40 - Tools at Loom
20:30 - Metrics of success and testing
26:15 - Building the marketing site
27:40 - The Loom brand
30:10 - The rebrand project
37:15 - How the team collaborates on a project
44:20 - Current challenges
46:40 - "It's only software"