What it really means to "level up" a brand - S04E03 with Dan Edwards
Inside Marketing Design
English - July 05, 2023 14:48 - 55 minutes - 51.1 MBDesign Arts Technology design career brand design design in-house design inside marketing design marketing design tech industry Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.
Key Takeaways
01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk03:27 - Where does the brand design team fit in Snyk’s company structure?11:26 - Building and implementing a brand design system15:13 - The role of trust in the design process21:11 - What role does the marketing website play at Snyk?23:07 - The process of rebranding the website32:41 - How the design system works at Snyk47:52 - What are some future challenges for Dan and Snyk?51:20 - Dan’s advice for creating impactful brand and marketing design workLinks
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