InboundBuzz - Inbound Marketing Podcast
187 episodes - English - Latest episode: 5 days ago - ★★★★ - 4 ratingsInbound Marketing Mastery at it’s finest. InboundBuzz is practical, non-nonsense podcast on the latest Digital and Inbound Marketing tips, tool & tactics you need to achieve Inbound Mastery.
Get your weekly buzz of all things Inbound & Digital Marketing from someone actually living and breathing Digital 24/7. InboundBuzz is presented by Moby Siddique, a 10 year Digital Marketing Strategist & co-founder of redpandas.com.au
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Episodes
034 - Are Your Prices Too Low & Why They Need to Be on Your Website
October 23, 2016 12:43 - 25 minutes - 35.3 MBOne of the first things businesses ask themselves in a slump is are my prices too low? But that can often be counter-intuitive. In this special episode on pricing we talk about clues that your prices are too low and tips on exactly how you should be talking about your prices online. Plus, new Facebook Messenger Destination Ads! Full show notes, links and tools discussed up on redpandas.com.au/ep34
033 - George B Thomas on Getting Over Yourself, Building Employee Brands & Video Marketing
October 16, 2016 11:17 - 46 minutes - 63.3 MBInterview with George B Thomas! Inbound Marketing Legend. George B Thomas is a world famous trainer and speaker on inbound marketing & hubspot. Ahead of his exciting session at Inbound16, George B got deep and meaningful on all things Inbound, HubSpot, Video Marketing, personal brand building and empowering employees. Check out all the links and resources referenced at: www.redpandas.com.au/ep33
032 - The Science of Persuasion & New AdWords Demographic Targeting Features
October 09, 2016 09:15 - 23 minutes - 31.8 MBWhat can science tell us about persuasion and the factors involved? Also, I talk about new demographic targeting in AdWords and a tool to help you never run out of things to say on social media again. Full show notes, links and tools discussed up on redpandas.com.au/ep32
031 - Marissa from UpContent on Solving the Content Creation & Curation Conundrum
October 03, 2016 13:41 - 29 minutes - 40.4 MBIn this episode I interview Head of Growth @ UpContent, Marissa Burdett! Check out the show notes: www.redpandas.com.au/ep31 UpContent is a content discovery tool that will help you cut through the content noise and reduce the amount of time you spend on discovering and curating content. Links: http://www.redpandas.com.au/ep9/ https://upcontent.com/ https://twitter.com/upcontent https://twitter.com/MarissaBurdett
030 - Future of Inbound Marketing, Elevating Your Marketing Career & Facebook Video Ad Tips
September 25, 2016 10:31 - 27 minutes - 38.2 MBAccording to HubSpot, in 5 years marketing & sales as you know it will no longer exist. When you consider what has happened in the last 5 years, that isn't as farfetched as it sounds. In this episode we discuss the new State of Inbound 2016 report, how marketing managers can build an edge in their careers and new tips in light of new Facebook video ads changes. Full show notes, links and tools discussed up on redpandas.com.au/ep30
029 - Jules Lund from Tribe on Influencer Marketing Mastery & Owning 'Dumb'
September 18, 2016 14:53 - 36 minutes - 50.4 MBDon't miss this hilarious interview with Jules Lund! In this episode I chat to Jules Lund, an Australian Celebrity and now Influencer Marketing master. Jules is the founder of Tribe, an app that connects brands and micro influencers together. Jules share his tips on Influencer Marketing & tips on getting the most out of tribe app for your next viral or influencer marketing campaign. Check out full show notes & bonus video on Jule Lund losing his trademark blonde locks!: www.redpandas.co...
029 - Jules Lund from Tribe on Influencer Marketing Mastery & Owning ’Dumb’
September 18, 2016 14:53 - 36 minutes - 50.4 MBDon't miss this hilarious interview with Jules Lund! In this episode I chat to Jules Lund, an Australian Celebrity and now Influencer Marketing master. Jules is the founder of Tribe, an app that connects brands and micro influencers together. Jules share his tips on Influencer Marketing & tips on getting the most out of tribe app for your next viral or influencer marketing campaign. Check out full show notes & bonus video on Jule Lund losing his trademark blonde locks!: www.redpandas.co...
028 - How to Run a Snapchat Competition
September 12, 2016 21:35 - 25 minutes - 34.9 MBSnapchat isn't just for funky B2C businesses, it can be powerful for B2B too. In episode 28 we talk about who Snapchat is right for, creating Snapchat Geo-filters and new Facebook community management tips including autoresponders. Full show notes, links and tools discussed up on redpandas.com.au/ep28
027 - BuzzSumo Director Steve Rayson on Creating Viral Content in 2016
September 04, 2016 12:50 - 39 minutes - 54.2 MBIn this episode I interview director of the biggest Content Markeitng tool on earth, Mr Steve Rayson Director @ BuzzSumo. Check out the show notes: www.redpandas.com.au/ep27 BuzzSumo has more data on viral content that anyone else. BuzoSumo is a research tool that helps content marketers and publishers create and amplify content marketing. Links: www.redpandas.com.au/ep27 http://buzzsumo.com/ https://twitter.com/BuzzSumo https://twitter.com/steverayson
026 - Is Gated Content Costing You Leads? Plus Increasing Email Click Rates by 23% w/ Animated Gifs
August 28, 2016 12:32 - 24 minutes - 34.3 MBThank you for listening to InboundBuzz! You're listening to episode #26! For full show notes, links and tools discussed in this episode, visit: redpandas.com.au/ep26
025 - David Meerman Scott on Why Most Marketing Sucks, New Rules of Marketing & the $16M Blog Post
August 21, 2016 10:42 - 24 minutes - 33.1 MBIn this episode I interview no other than International Best Seller of the world's most popular marketing book, Mr David Meerman Scott! Check out the show notes and full transcript of interview: www.redpandas.com.au/ep25 The 'Godfather' of Inbound Marketing talks about what has remained consistent in his books after 10 years, why great content will always there for the taking, the power of personas, real-time marketing and what peeves him off in the industry. Links: www.redpandas.com.au/e...
024 - Newsjacking Your Way to Free Press + Huge Changes to AdWords Ads
August 14, 2016 03:36 - 19 minutes - 26.4 MBThank you for listening to InboundBuzz! You're listening to episode #24 For full show notes, diagrams, links and tools discussed in this episode, visit: redpandas.com.au/ep24
023 - Olga from SEMRush on How to Spy on Your Competition
August 08, 2016 14:42 - 28 minutes - 39.4 MBIn this episode we interview the Head of Social at SEMRush, Olga Andrienko! Full show notes: www.redpandas.com.au/ep23 https://www.semrush.com/ Visit SEMRush here: http://semrush.com/ Follow Olga on Facebook: https://www.facebook.com/olgandrienko and chat to her directly on https://twitter.com/semrush
022 - Stop Leaking Leads from Your Content Page
August 01, 2016 18:54 - 22 minutes - 30.6 MBThank you for listening to InboundBuzz! You're listening to episode #22 View full show notes, links and tools: redpandas.com.au/ep22
021 - Daniel Benton on Optimising for Voice Search, Phone Calls & Understanding Call Analytics
July 25, 2016 16:20 - 37 minutes - 51.3 MBIn this episode we interview the Country Manager of Marchex, Daniel Benton! http://www.marchex.com/ Full show notes: https://www.redpandas.com.au/ep21
020 - How to Create the Perfect Content Marketing Calendar
July 17, 2016 17:15 - 26 minutes - 36.2 MBThank you for listening to InboundBuzz! You're listening to episode #20 View full show notes, links and tools: redpandas.com.au/ep20
019 - Hubspot's CMO Kipp Bodnar on Staying on Top of Digital, Strategy vs Tactics & Balance
July 10, 2016 07:10 - 25 minutes - 34.6 MBIn this episode I interview no other than Kipp Bodnar, CMO of HubSpot! Visit http://www.redpandas.com.au/ep19/ for complete show notes, full transcript & links, Kipp Bodnar is to Inbound Marketing what Michael Jordan is to Basketball - an inbound legend who knows how to win at Marketing. We riff on achieving Work / Life balance, staying on top of Digital Marketing, Snapchat, Marketing Attribution, Adblocking, the future of voice search and a whole lot more. Links: More about Kipp: http:/...
019 - Hubspot’s CMO Kipp Bodnar on Staying on Top of Digital, Strategy vs Tactics & Balance
July 10, 2016 07:10 - 25 minutes - 34.6 MBIn this episode I interview no other than Kipp Bodnar, CMO of HubSpot! Visit http://www.redpandas.com.au/ep19/ for complete show notes, full transcript & links, Kipp Bodnar is to Inbound Marketing what Michael Jordan is to Basketball - an inbound legend who knows how to win at Marketing. We riff on achieving Work / Life balance, staying on top of Digital Marketing, Snapchat, Marketing Attribution, Adblocking, the future of voice search and a whole lot more. Links: More about Kipp: http:/...
018 - Tools as Content, Getting Great Audio for Facebook Live and More Facebook Algorithm Updates
July 03, 2016 13:24 - 24 minutes - 33.9 MBBuzz 1: Using Tools as Evergreen Content a. Did you miss Grow With Hubspot? Never fear! Catch the replay here: http://offers.hubspot.com/thank-you/grow-with-hubspot-sydney-livestream b. How to use Tools / Software / Utility as Content. Three key considerations here. c. Good example mentioned by Ryan Bonnici @ Grow event: http://website.grader.com/ Buzz 2: Featured Resource + What marketing tactic do you people hate the most poll? a. Great online community and resource for Digital Marketers: ...
017 - Interview with Syed Balkhi from OptinMonster on Lead Generation, CRO and 'Dirty' Pop-ups
June 26, 2016 23:31 - 31 minutes - 43.4 MBIn this episode I interview Syed Balkhi, founder of OptinMonster where he talks about generating quality Leads, Conversion Rate Optimisation, 'dirty' pop-ups and a whole lot more. A big focus of the interview is on OptinMonster, an all-in-one onsite lead generation tool - http://optinmonster.com/. OptinMonster started as a wordpress plugin years ago but now works on any website with just a few small steps. Syed is a true online entrepreneur and has been featured in Forbes, Wired, Entreprene...
017 - Interview with Syed Balkhi from OptinMonster on Lead Generation, CRO and ’Dirty’ Pop-ups
June 26, 2016 23:31 - 31 minutes - 43.4 MBIn this episode I interview Syed Balkhi, founder of OptinMonster where he talks about generating quality Leads, Conversion Rate Optimisation, 'dirty' pop-ups and a whole lot more. A big focus of the interview is on OptinMonster, an all-in-one onsite lead generation tool - http://optinmonster.com/. OptinMonster started as a wordpress plugin years ago but now works on any website with just a few small steps. Syed is a true online entrepreneur and has been featured in Forbes, Wired, Entreprene...
016 State of Lead Capture in 2016, Online Video Turns a Page & Mobile Site Speed
June 19, 2016 16:49 - 27 minutes - 38 MBShow Notes (CORRECTION at 21:48 Microsoft NOT Facebook bought LinkedIn for $26.2Bn) Buzz 1: The day the Internet video finally killed TV & Malcom Turnbull a. Australia is currently in the middle of election season and the final debate was streamed on facebook by news.com.au and made for some very interesting observations and stats indeed. b. Before they started, the intro of the video alone was viewed 700K more than the views of the first two debates got and theirs hadn't even started yet!...
015 Facebook Ads Mastery Episode
June 13, 2016 13:46 - 26 minutes - 36.4 MBShow Notes - Buzz 1: Bing Ads Good News, Bad News a. Bad news is it does not take 15 mins. It took me a good 2-2.5 hours to do this. But the good news is Bings support is excellent! They even remoted into my machine and spent 2hours in total to sort out an issue for a custom just trialing their product. b. Seems like Bing Ads may have trouble importing all ad copies but support is excellent. c. Shout out to Eden from Bing Ads! Buzz 2: Facebook Save to Facebook Feature for your website a. Ok,...
014 - Hubspot Vs Mailchimp & Ignore Bing Ads At Your Own Peril
June 05, 2016 13:47 - 21 minutes - 30.1 MBBuzz 1: Mailchimp vs HubSpot a. Listener question tweeted in: @MobySiddique just about to do first email campaign. For a first timer, which would you recommend: hubspot or mailchimp?- https://twitter.com/TISEC_AU/status/737400660916723712 b. Clementine's business: Home security & surveillance business https://www.alarm.com/au/tisec and https://twitter.com/TISEC_AU Buzz 2: Hubspot will marry anonymous data once you know their email address a. Thanks to Varun from Hubspot in helping to answer ...
013 - Reporting Tools, Tips & Tricks
May 29, 2016 16:12 - 22 minutes - 31 MBBuzz 1: Meeting up at Inbound 2016 a. Going to inbound? http://inbound.com/ Australian contingent looks to be building! More details to come. Email me [email protected] if you're interested in meeting up. It pays to do inbound with someone else. b. Meeting up with Hubshots guys. Coincidentally, great episode this week episode 34: Testing plain text emails vs HTML emails: https://soundcloud.com/hubshots/034-hubspot-crm-workflow Buzz 2: Reporting Tips a. Missed our Sydney meetup on Googl...
012 - What Should You Put On Your Homepage?
May 23, 2016 14:27 - 28 minutes - 39.1 MBBuzz 1: Buyers Journey Content and Pricing on Your Homepage a. Key takeaways from a Buyers Journey Content Marketing workshop I held yesterday. b. What is the buyers journey? It's the research process a prospect goes through in the lead up to a purchase decision, namely the stages are awareness (where they have realised and expressed symptoms of a potential problem or opportunity), consideration (where they now have clearly defined the problem and are researching their options and decision, ...
011 - How to Create Personas
May 15, 2016 09:33 - 23 minutes - 32.3 MBBuzz 1: Google Analytics Metrics that Matter a. The Competitor Benchmarking Report compares your website against those in your industry, in your country and with the same daily sessions so it's a fair apples and applies comparison. b. You can benchmark against almost every industry you can think of retail, bakeries, photography, childcare and even something as industrial as fluid management c. The industrial channels report tells you is how sources of traffic are performing compared to essent...
010 - Facebook Live And Marketing Degrees
May 08, 2016 15:31 - 23 minutes - 31.8 MBWelcome to episode 10! Is the show getting any better? Send us your questions and comments for a guaranteed response. Buzz 1: SoundCloud's Colossal Customer Service Failure a. So what happened was Soundcloud's RSS feed feature, that allows podcasters to essentially submit their podcast to the biggest podcasting service, iTunes, went down, apparently due to maintenance. b. This was poorly communicated and no one knew it was going to be days. c. Lesson 1: If you're going to have an outage ma...
009 - Ultimate Content Creation Tools Used By Agencies And Pros
May 01, 2016 17:01 - 22 minutes - 31.4 MB10+ Ultimate Content Creation tools used by agencies and pro's. Visit www.redpandas.com.au/ep9 for complete show notes. Buzz 1: Content Ideation a. Upcontent - What is it? Content discovery tool that finds content, influencers and relationships between other content topics - https://upcontent.com/ - Pro-tip: push to buffer from here! b. Keyword.io - What is it? It is a long tail keyword finder - http://keyword.io/ - Keyword io is more persona aligned, it's more directed to the types of qu...
008 - Are You A Vitamin Or A Painkiller? Plus Promoting And Converting Content
April 25, 2016 01:51 - 19 minutes - 26.3 MBBuzz 1: Are you a vitamin or a pain killer? a. New project by Brent Claremont called 'Inbound internship'. A pliot program that matches students and junior marketers with inbound marketing agencies. b. Great example of a pain killer that solves a dual sided problem.. c. If you know someone who could benefit from an 'Inbound Internship' be from an agency, educational provider or student side, contact Brent on @Brentc27 Buzz 2: How do you promote a blog and what tactics can you use? a. Ques...
007 - Profitable Remarketing and Hubspot vs Dan Lyons Takedown
April 17, 2016 14:31 - 25 minutes - 23 MBShow Notes Buzz 1: Dan Lyons new book, Disrupted a. What we can learn from Hubspot's response to a very public joust with Dan Lyon's apparent attack on Hubspot and their methodology. b. 4,000 word excerpt from Dan Lyon's book: http://fortune.com/disrupted-excerpt-hubspot-startup-dan-lyons/ c. Dharmesh Shah's personal LinkedIn response to Dan: https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah d. Classy, professional and lot marketers can learn...
006 - Writing Viral Content & Selling When You're not a Salesperson
April 10, 2016 22:02 - 20 minutes - 27.8 MBShow Notes, Recorded Monday 11th April, 2016 Buzz 1: What types of content gets shared - Insights from the "B2C & B2B Content Lessons from 175,000 posts" a. Resource: http://offers.hubspot.com/b2b-vs-b2c-content-lessons b. 2 million blog posts are written each day, so how on earth are you supposed to stand out? c. Average shares for B2C content were higher, no surprises there and this figure was 114 for B2c and 68.5 for B2B.. but the median was higher for B2B at 22 vs 17 for B2C d. Entertain...
005 - SMS Marketing and B2B vs B2C traffic sources
April 03, 2016 14:08 - 19 minutes - 17.9 MBShow Notes Recorded: Sunday 3rd April, 2016 Buzz 1: Average traffic sources comparison for B2B & B2C - http://research.hubspot.com/reports/average-traffic-sources-for-websites-benchmarks-from-15k-hubspot-customers - Hubspot generates a lot of data and they do a lot of research to continually develop their product and help marketers with data-backed insights. - In this study, they looked at the traffic sources of 15,000 B2B and B2C sites & created website visit benchmarks across business ty...
004 - Video Marketing & the Untapped Opportunities
March 28, 2016 12:07 - 20 minutes - 19 MBWelcome to episode 4 of InboundBuzz: Video Marketing & Untapped Opportunities Recorded: Monday 28th of March 2016. Buzz 1: New Hubspot email certification coming out in May - Pre-register for the free email certification and be notified when it is officially released in May: http://academy.hubspot.com/email-marketing-course Buzz 2: Video Marketing & the untapped opportunity - Video is one of the very few anomalies that we know to be proven to be extremely powerful but is under-utilised by ...
003 - Content Marketing that Actually Works
March 20, 2016 00:00 - 18 minutes - 17.3 MBWelcome to episode 3 of InboundBuzz: Content Marketing that actually works Recorded: Sunday 20th of March 2016. Opening Buzz: I was interviewed @ the Sydney Hubspot User Group. I share questions and concerns from the audience. Find one in a city near you for amazing insights into inbound marketing and hubspot features, announcements. Shout out to my mates @ Hubspot: Kaitlin, Derek! HUG audience questions I answer: i. I'm really busy and am a one man band, I do everything and creating co...
002 - Email Marketing Best Practice in 2016
March 13, 2016 00:00 - 21 minutes - 20.1 MBWelcome to Episode 2 of Inbound Buzz: Email Marketing Best Practice in 2016 Recorded: Sunday 13 March 2016 Opening Buzz: Email marketing is still the best channel for ROI & McKinsey estimates email is 40 times more effective at acquiring new customers than Facebook or Twitter. Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails Thanks to all attendees at our latest meetup where we covered "How to create a Digital...
001 - What is Inbound Marketing?
March 06, 2016 08:29 - 16 minutes - 23.2 MBWelcome to the very first episode of Inbound Buzz! Recorded Monday 7th March, 2016 Opening Buzz: Did you by the time someone calls, they have already made 60% of their purchase decision before even talking to you? Find out how inbound marketing can help and more on today's episode of inbound buzz.. Featured Buzz: Digital Marketing Strategy With the excitement of the new year finally wearing off, it's important you keep sight of all the great Digital Marketing tactics you wanted to execute ...