025 - David Meerman Scott on Why Most Marketing Sucks, New Rules of Marketing & the $16M Blog Post

InboundBuzz - Inbound Marketing Podcast

English - August 21, 2016 10:42 - 24 minutes - 33.1 MB - ★★★★ - 4 ratings
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Previous Episode: 024 - Newsjacking Your Way to Free Press + Huge Changes to AdWords Ads

Next Episode: 026 - Is Gated Content Costing You Leads? Plus Increasing Email Click Rates by 23% w/ Animated Gifs

In this episode I interview no other than International Best Seller of the world's most popular marketing book, Mr David Meerman Scott!

Check out the show notes and full transcript of interview: www.redpandas.com.au/ep25

The 'Godfather' of Inbound Marketing talks about what has remained consistent in his books after 10 years, why great content will always there for the taking, the power of personas, real-time marketing and what peeves him off in the industry.

Links:
www.redpandas.com.au/ep25
www.davidmeermanscott.com/
http://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr/
https://twitter.com/dmscott

Twitter Mentions

@dmscott