InboundBuzz - Inbound Marketing Podcast
187 episodes - English - Latest episode: 5 days ago - ★★★★ - 4 ratingsInbound Marketing Mastery at it’s finest. InboundBuzz is practical, non-nonsense podcast on the latest Digital and Inbound Marketing tips, tool & tactics you need to achieve Inbound Mastery.
Get your weekly buzz of all things Inbound & Digital Marketing from someone actually living and breathing Digital 24/7. InboundBuzz is presented by Moby Siddique, a 10 year Digital Marketing Strategist & co-founder of redpandas.com.au
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
2 Proven Tools to Avoid Your Business Being Commoditised | Episode 163
July 08, 2024 00:39 - 28 minutes - 65 MBIn this episode, Moby and Semih explore Apple's leap into AI with Siri's integration of ChatGPT, dubbed "Apple Intelligence." Despite Siri trailing behind Google Home and Alexa, this update promises improved functionality like retrieving flight details from emails and extracting data from images to fill forms. They also discuss a study revealing that 46% of Gen Z prefers social media over Google for search, turning to TikTok and Instagram for fashion, beauty, food, and DIY trends. They hi...
Google's Algorithm Unmasked: The 10 Biggest SEO Takeaways | Episode 162
June 26, 2024 02:10 - 23 minutes - 55 MBIn this episode, Moby and Semih explore TikTok's new management platform, TikTok Studio, which allows creators to manage their presence with tools like auto caption and photo editor, potentially making TikTok more like YouTube. They also dive into Walmart's launch of Walmart Realm, an immersive online shopping platform that uses Apple Vision Pro for a virtual shopping experience from home. PayPal is making headlines with a new advertising platform leveraging transaction data from its 400 mil...
How Businesses Must Adapt to Volatile Conditions | Episode 161
June 10, 2024 14:51 - 24 minutes - 57 MBIn this episode, we explore the launch of ChatGPT 4o, a groundbreaking model that processes text, audio, image, and video inputs, responding to audio inputs in as little as 232 milliseconds, similar to human conversation speed. We delve into effective sales call strategies, particularly handling discount requests by understanding the customer's commitment and reasons for choosing your service. Additionally, we discuss highlights from the Google I/O 2024 event, where AI Overviews now pr...
How to deal with Price Objections | Episode 160
May 27, 2024 05:46 - 33 minutes - 76.9 MBIn this episode, learn how to master cybersecurity sales with CRTB (Criteria, Requirements, Timing, and Budget) and Success Factors (SFs) to effectively address client objections and demonstrate value. This video covers handling common pricing objections, understanding client expectations, and comparing your offering with competitors. Watch a roleplay example where a client’s SFs include prompt responses, local service, and high-quality data protection to avoid costly mistakes. By focusing o...
How We Generated Over $60k from One Webinar | Episode 159
May 06, 2024 06:06 - 19 minutes - 45.1 MBIn this episode, Linda shares how you can generate revenue from webinars by using ourselves as a case study. With over $60,000 generated from just one webinar, Linda knows what she’s talking about. By the end of this episode, you’ll know exactly how to use webinars in your business to increase revenue.
Alex Hormozi’s Winning Warm Outreach Method | Episode 158
April 24, 2024 02:26 - 17 minutes - 41.3 MBJoin Moby and Semih as they explore LinkedIn's introduction of TikTok-style video feeds and Connected TV (CTV) ads, highlighting LinkedIn’s pivot towards engaging, full-screen content and how it enables brands to launch impactful CTV campaigns across major networks like Paramount and Roku. Discover TikTok's remarkable performance in the APAC region with a 2x Return on Ad Spend and significant consumer engagement during sales seasons. They also discuss warm outreach strategies with insights ...
How to Thrive in the Digital Age? | Episode 157
April 09, 2024 02:47 - 37 minutes - 85.2 MBIn this episode, Moby welcomes Bas Saleem, a renowned leader in Australia's renewable energy sector and a visionary with ties to News Corp, PWC, and VW, to explore the evolving value of university education in today's resource-rich digital landscape. Bas shares personal insights on the power of self-branding on social media for professional success, the importance of adapting to generational shifts in career attitudes, and strategies that led to a significant increase in digital traffic. We ...
Sneaky Way Marketers Can Do Outbound? | Episode 156
March 25, 2024 11:18 - 22 minutes - 51.3 MBJoin Semih and Moby in this episode f InboundBuzz as they discuss the fallout from Google's March 2024 Core Update, which has led to the deindexing of numerous websites due to low-quality content and AI-generated spam. Explore the implications for affected sites, including loss of organic traffic and revenue, alongside insights from Originality.ai's research. Discover Amazon's latest AI tools for sellers and the US House of Representatives' decision regarding TikTok. The conversation also ...
How Long Should Your Emails Be? | Episode 155
March 04, 2024 05:23 - 22 minutes - 51.5 MBEmail marketing is one of the most underleveraged tools still in 2024 when it comes to revenue generation. The question is, how can you use email marketing to generate revenue? In this episode, we cover exactly how you can do this, including answering the big question: how long should your emails be for the best results? Also, in this episode you’ll hear about some of the newest advancements in AI, including OpenAI’s release of Sora, a groundbreaking AI capable of processing and generating v...
How to Save Time with a Custom ChatGPT Bot | Episode 154
February 19, 2024 10:39 - 38 minutes - 88.3 MBChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot, specifically for your business and your tasks. It’s like building your very own assistant, and it takes less than 10 minutes. In this episode, Luca, our Content Manager, shares exactly how you can do this. On top of that, you’re going to hear some of the latest tech news involving X, Spotify, Apple, Microsoft, and AI Robocallers in the US. This episode is going to be a blast, check it out!
The Perfect Discovery Call | Episode 153
January 31, 2024 21:21 - 37 minutes - 87 MBWhat does the perfect Sales Discovery Call involve? Does a "perfect" call even exist? In this episode, you'll learn the exact formula for the perfect sales discovery call, resulting in higher close rates and improved sales engagement. On top of that, this episode covers some of the latest tech and marketing updates, including Microsoft's Co-Pilot Pro, OpenAI's launch of GPT-4 Turbo for peak performance, OpenAI's App Store for specialised AI applications, Meta updates its Marketing API for sm...
Growing Ecommerce Sales by 150% | Episode 152
January 17, 2024 02:05 - 24 minutes - 57.2 MBDid you know that there are proven methods you can use time and time again to increase Ecommerce sales predictably? In this episode, you'll discover how you can do just that. On top of that, you'll also hear about some of the latest Google Updates impacting ecom stores, from SEO updates, email marketing updates, and AI updates. Tune in for an epic episode!
Red and Green Flags for Hiring Marketers | Episode 151
December 18, 2023 05:41 - 25 minutes - 58.6 MBHow do you find the right marketer for your team? Finding the right person for your team isn't just about looking for a particular skill set - it's also about finding the right culture fit. In this episode, you'll learn exactly how to find the right marketer for your team by focusing on some of the typical green and red flags. On top of that, you'll also learn about some of the latest AI features available at the moment.
Top 2024 Digital Marketing Trends | Episode 150
December 04, 2023 02:56 - 29 minutes - 67.4 MBMaster the future of digital marketing in 2024 with our latest breakdown of the year's most impactful trends. From navigating budget shifts to leveraging high-ROI strategies like SEO and content marketing, discover how to optimise your marketing efforts. We'll also unpack Google's latest search updates, Instagram's new creative arsenal, and the impact of AI on marketing. Tune in for an epic episode that'll prep you for 2024!
2024 Digital Marketing Trends | Episode 150
December 04, 2023 02:56 - 29 minutes - 67.4 MBMaster the future of digital marketing in 2024 with our latest breakdown of the year's most impactful trends. From navigating budget shifts to leveraging high-ROI strategies like SEO and content synergy, discover how to optimise your marketing efforts. We'll also unpack Google's latest search updates and Instagram's new creative arsenal. Tune in for an epic episode that will supercharge your marketing toolkit—don't miss out!
How to Make Money from Events | Episode 149
November 20, 2023 04:59 - 39 minutes - 89.6 MBIn this episode, you’ll learn how to make money from events. Moby shares his first-hand experience in bringing in over 200 people to the recent TAYA Summit we held in Sydney. You’ll learn what we did wrong, what we did right, and how you can make your event better than ours. On top of that, you’ll also hear about the new Grok AI and the impact on advertisers of Meta’s new ad free tiers. Tune if for an epic episode!
How Do You Scale Meta Ads? | Episode 148
October 30, 2023 05:48 - 32 minutes - 75.5 MBDo you want to learn exactly how to get more out of your Facebook Ads budget? In this episode, you’ll learn about the practical steps and strategies to effectively scale your Facebook ads. With experience working in several industries across dozens and dozens of clients, we’re going to show you exactly what we’ve done that’s worked (and most importantly, what hasn’t worked). If you’re running Facebook Ads for your business right now, this episode is a must watch.
How to Fix Your Sucky Lead Magnet | Episode 148
October 30, 2023 05:48 - 32 minutes - 75.5 MBDo you want to learn exactly how to get more out of your Facebook Ads budget? In this episode, you’ll learn about the practical steps and strategies to effectively scale your Facebook ads. With experience working in several industries across dozens and dozens of clients, we’re going to show you exactly what we’ve done that’s worked (and most importantly, what hasn’t worked). If you’re running Facebook Ads for your business right now, this episode is a must watch.
How to Fix Your Sucky Lead Magnet | Episode 147
October 17, 2023 00:59 - 22 minutes - 51.2 MBIn this episode of InboundBuzz, you will learn how to create a high converting lead magnet. Moby discusses how focusing on the problem you want to solve is key in developing a strong lead magnet. Tony delves into the different types of lead magnets and the best ways to deliver the lead magnet to your audience. By the end of this podcast episode, you’ll know exactly how to build a lead magnet that converts for any business. On top of this, in this episode you will hear about the latest ChatGP...
How to Elevate Your TikTok Creative Game | Episode 146
October 06, 2023 02:16 - 31 minutes - 72.6 MBIn this episode, you'll uncover a treasure trove of strategies designed to skyrocket your content creation game on TikTok. Learn how to create content for TikTok effectively, find out whether TikTok Ads is worth it, and learn more about the latest measurement and product solutions from TikTok. By the end of this episode, you’ll have all the tools you need to elevate your TikTok Creative Game.
Breaking Marketing’s Biggest 6 Myths | Episode 145
September 18, 2023 07:03 - 31 minutes - 72.7 MBIn this episode, you’re going to learn about the 6 biggest marketing myths, including that SEO is dead, a website won’t fix your lead generation problem, and that ChatGPT is limited to knowledge up to 2021 (this is a big one!). On top of this, you’ll hear about some of the newest trends around LinkedIn AI, Instagram Reels, and YouTube Shorts. Tune in for an epic episode!
The Best ChatGPT Prompts to Use for Content Marketers | Episode 144
September 04, 2023 06:19 - 32 minutes - 74.5 MBIn this episode, you'll learn about the transformative role of AI, particularly ChatGPT, in content creation and optimisation. You’ll see real prompts that you can start using today to improve your content marketing. Also, you’ll hear about some of the latest trends, including Google’s near AI Search features and insights from Joe Mueller on SEO optimisation.
Innovation is About Taking Steps Away Not Adding More | Episode 143
August 21, 2023 07:47 - 24 minutes - 55.7 MBIn this episode, you'll learn about how innovation isn't always about adding more, but instead about taking steps away. You'll see how Uber, Netflix and HubSpot all used this principle of innovation to become giants. We'll also cover Runway's advancements in image-to-video tech, the impact of Elon Musk's rebranding of Twitter to 'X', the influence of Threads on the social graph, and the potential of TikTok's new Series feature. If you're a business-savvy individual eager for growth-centric i...
How to Fix the Building Industry’s Marketing Problem | Episode 142
August 07, 2023 10:02 - 25 minutes - 59.6 MBIn this episode you'll see exactly what Moby & Tony would do if they were running a home building company. Whether you're in the construction space or not, you'll discover valuable marketing insights that can be utilised across a range of industries to produce growth. Also, in this episode, you'll hear about the latest digital news, including TikTok's 2023 Holiday Playbook.
How to Grow a Home Building Company | Episode 142
August 07, 2023 10:02 - 25 minutes - 59.6 MBIn this episode you'll see exactly what Moby & Tony would do if they were running a home building company. Whether you're in the construction space or not, you'll discover valuable marketing insights that can be utilised across a range of industries to produce growth. Also, in this episode, you'll hear about the latest digital news, including TikTok's 2023 Holiday Playbook.
7 Ways to Use Psychology in Marketing & Sales | EP141
July 24, 2023 08:21 - 25 minutes - 57.4 MBEver wondered about the untapped potential of psychological principles such as the halo effect, anchoring effect, and authority bias in your marketing strategy? In this episode, we unpack these power players and show you how you can use them to be a better marketer or salesperson. On top of that, you’ll hear about Zuckerberg’s attempt to compete with Twitter with Meta’s new app, ‘Threads’. Tune in for an exciting episode!
How to Achieve a Competitive Advantage with Cost Leadership and Differentiation | Episode 140
July 10, 2023 08:23 - 26 minutes - 60 MBInflation is rising, competition is increasing, and new technology is changing how consumers and businesses make purchasing decisions. In this episode, Moby and Tony reveal how you can achieve a competitive advantage despite this by using cost leadership and differentiation. On top of that, in this episode you’ll hear about LinkedIn Ads Generative AI tool and how it can be used to generate headlines and description copy. If you're looking to learn more about some of the AI tools coming out a...
The Only Path to a Competitive Advantage in a Recession | Episode 140
July 10, 2023 08:23 - 26 minutes - 60 MBInflation is rising, competition is increasing, and new technology is changing how consumers and businesses make purchasing decisions. In this episode, Moby and Tony reveal how you can achieve a competitive advantage despite this by using cost leadership and differentiation. On top of that, in this episode you’ll hear about LinkedIn Ads Generative AI tool and how it can be used to generate headlines and description copy. If you're looking to learn more about some of the AI tools coming out a...
Secret Tricks YouTubers Use to Hook You In | Episode 139
June 26, 2023 03:00 - 21 minutes - 50 MBYouTuber creators like Marquez Brownlee and Mr. Beast are masters at retention when it comes to videos. In this episode, Moby and Tony discuss the secret hacks they use that you can apply to your own videos. Plus, the Apple Vision Pro. What lessons can we learn from their launch?
The Perfect Paid Media Strategy | Episode 138
June 13, 2023 05:01 - 33 minutes - 77.7 MBIn this episode we talk about CHATGPT-3 giving medical advice, the perfect paid media strategy to use in your business, and Moby’s experience building muscles with F45.
AI for Marketing is Bigger Than ChatGPT | Episode 137
May 29, 2023 02:06 - 33 minutes - 77.3 MBIn this episode, you will learn why AI for marketing is more than just ChatGPT and you will walk away with actionable steps to help you truly take advantage of AI, beyond ChatGPT. In this episode, Tony and Moby explore the rise of influencer marketing and discuss the controversies and potential impact of AI. They highlight Google's ground breaking project, Google Magi, which aims to revolutionise the Google search engine, and the new AI features introduced at Google Marketing Live 2023. The ...
Why Sales Coaching Sucks (and how to fix it) | Episode 136
May 08, 2023 04:31 - 32 minutes - 73.8 MBShould you get a sales coach? In this episode, you’ll learn about the most common problem with sales coaches so that you can make sure you hire the right coach for your team. On top of this, you’ll hear about the rise of influencer marketing, and how your team can take advantage of the opportunities in this space. All that and a whole lot more in this episode of InboundBuzz.
The Best Marketing Tools for 2023 | Episode 135
April 24, 2023 10:25 - 38 minutes - 35.6 MBIn this episode we share our best marketing tools list updated for 2023 with AI! Plus, countries are starting to ban ChatGPT...should we be worried? All that and a whole lot more in this episode of InboundBuzz!
How Your Content Strategy Must Adapt to AI | Episode 134
April 11, 2023 03:35 - 36 minutes - 83.4 MBChatGPT is all everyone can talk about but can AI hurt you more than help you? Whatever your view it is undeniable that AI has changed how you need to approach content marketing forever. Plus TikTok is now the number one app but will it’s place be short-lived, all that and a whole lot more in this episode of InboundBuzz.
How To Create Money Making Content | Episode 133
March 27, 2023 02:03 - 36 minutes - 83.3 MBHow to create money making content, in this episode Linda shares her expertise on content creation. Plus, the biggest question on the internet, can I use ChatGPT to write my articles? All that and a whole lot more in this episode of InboundBuzz.
Moby’s Personal Brand Building Strategy | Episode 132
March 13, 2023 01:48 - 36 minutes - 84.9 MBHow do you build a personal brand on LinkedIn, in this episode I share my personal branding building secrets. Plus is TikTok about to fall? All that and a whole lot more in this episode of InboundBuzz.
7 Ways to Discuss Price on Your Website in 2023 | Episode 131
February 27, 2023 06:29 - 30 minutes - 69.1 MBEveryone wants to talk about price so why do we deny that to our customers? In this episode we go one step further and talk about 7 ways you can talk about price. Plus, is Bing, now armed with ChatGPT back from the dead? All that and a whole lot more in this episode of InboundBuzz.
What is Chat GPT? | Episode 130
January 09, 2023 01:07 - 39 minutes - 90.9 MBWhat is Chat GPT? The AI based search engine taking the world by storm! Plus, Tony and I ask each other some of the most debated and frequently asked questions in the world of sales and marketing!
Digital Marketing Trends for 2023 | Episode 129
December 12, 2022 05:02 - 28 minutes - 65.9 MB2023 is just around the corner so naturally we’re all thinking what’s going to be the next big thing. We’ll talk about that and a whole lot more in this episode of IB.
Should You Outsource Your Marketing? | Episode 128
November 28, 2022 05:57 - 38 minutes - 87.8 MBShould you outsource your marketing or take it in house? Then there’s another option: have you considered marketing coaching? We talk about that plus we talk about some big updates from Google. All that and a whole lot more in this episode of InboundBuzz.
What Separates Good Marketers from Great Marketers | Episode 127
November 16, 2022 01:49 - 33 minutes - 77.5 MBIn this episode we talk about what separates good marketers from great marketers. Plus we cover the trouble Elon Musk is causing and I ask Tony, should a brand run competitors campaigns? All that and a whole lot more in this episode of IB!
How I Pitch 100K Deals | Episode 126
October 31, 2022 04:26 - 35 minutes - 82 MBContrary to popular belief, great salespeople are built not born. In today’s episode we cover some of the most common mistakes we see businesses make pitching and some quick tweaks you could make today. Plus, we talk netflix ads, new YouTube updates AND we analyse the marketing of a new Google maps competitor. All that and a whole lot more in this episode of InboundBuzz.
5 Things Your Website Should Include | Episode 125
October 10, 2022 06:33 - 33 minutes - 78 MBBuilding a high converting website remains a core necessity for every business in 2022 and beyond, but many fail to accomplish this. When we can build a high converting website, we can inspire action from our audience and impact the bottom line significantly. In this episode, we cover the 5 key things a website needs to be high converting. Additional resources & links 5 Things Your Website Should Include Blog Article
The Most Underrated Video Tactics in 2022 | Episode 124
October 02, 2022 21:19 - 33 minutes - 77.8 MBIt’s been ‘the year of video’ since 2015 but there are still some underrated video tactics that are underutilised in 2022. In this episode Tony and Moby cover the power of using 1-to-1 video and video sales letters. Plus, they share advice from LinkedIn experts on how to skyrocket engagement. All that and a whole lot more in this episode of InboundBuzz.
James Maclean on How to be a Successful CMO | Episode 123
September 26, 2022 08:14 - 41 minutes - 95.1 MBHave you ever wondered what makes successful CMOs successful? In this episode James Maclean shares his journey on becoming CMO, how he helped grow Kids Club from 2 centres to over 30 and traits shared by the world’s most successful CMOs. All that and a whole lot more in this episode of InboundBuzz! View shownotes and the video version of this episode at www.redpandas.com.au/ep123
Building a Story Brand | Episode 122
September 19, 2022 00:13 - 27 minutes - 62.6 MBThe ability to be customer centric and not make your marketing all about you is the most underrated skills many marketers don’t have. We talk about what building a storybrand is all about and the latest digital marketing news in this episode of InboundBuzz!
Why Your Content Doesn’t Generate Sales | Episode 121
September 12, 2022 09:09 - 27 minutes - 51.2 MBSince the dawn of time we’ve been told to blog. But do you even know why you do it anymore? Most business blogs don’t convert and don’t generate any revenue. In this episode we talk about why your content doesn’t generate sales and how to reverse it. Plus! Tony and Moby have a lot of fun in this week’s Can We Fix it? Segment. Visit www.redpandas.com.au/ep121 for shownotes and to subscribe for more great resources and content.
Marketing in an economic downturn | Episode 120
August 22, 2022 00:49 - 33 minutes - 62.4 MBWith the dread R word, recession starting to rear its ugly head in this episode we thought we’d talk about marketing in a downturn but also answer the question, should you spend marketing dollars when time are good? Plus, experts predict TV will be dead in 5 years. We talk about that and a whole lot more in this episode of inboundbuzz
Marketing in an Economic Downturn | Episode 120
August 22, 2022 00:49 - 33 minutes - 62.4 MBWith the dread R word, recession starting to rear its ugly head in this episode we thought we’d talk about marketing in a downturn but also answer the question, should you spend marketing dollars when time are good? Plus, experts predict TV will be dead in 5 years. We talk about that and a whole lot more in this episode of inboundbuzz
Jeez HubSpot is Expensive?! Is it Worth it in 2022? | Episode 119
August 08, 2022 02:05 - 34 minutes - 63.5 MBHubSpot is widely regarded as the pound for pound best marketing automation and CRM tool out there and God damn it can get expensive. So is it really worth it? I talk about that with one of APAC’s most accomplished HubSpot professionals plus, inflation, what impact is it having on marketing teams and budgets? All that and a whole lot more in this episode of IB!