In this episode, you will learn why AI for marketing is more than just ChatGPT and you will walk away with actionable steps to help you truly take advantage of AI, beyond ChatGPT. In this episode, Tony and Moby explore the rise of influencer marketing and discuss the controversies and potential impact of AI. They highlight Google's ground breaking project, Google Magi, which aims to revolutionise the Google search engine, and the new AI features introduced at Google Marketing Live 2023. The episode also features insights from Paul Roetzer and Briana Meisel on the vast potential of AI beyond ChatGPT, addressing fears and emphasising AI's role in augmenting human capabilities.