In this episode of InboundBuzz, you will learn how to create a high converting lead magnet. Moby discusses how focusing on the problem you want to solve is key in developing a strong lead magnet. Tony delves into the different types of lead magnets and the best ways to deliver the lead magnet to your audience. By the end of this podcast episode, you’ll know exactly how to build a lead magnet that converts for any business. On top of this, in this episode you will hear about the latest ChatGPT updates. Tune in for an action packed ep!