014 - Hubspot Vs Mailchimp & Ignore Bing Ads At Your Own Peril

Buzz 1: Mailchimp vs HubSpot
a. Listener question tweeted in: @MobySiddique just about to do first email campaign. For a first timer, which would you recommend: hubspot or mailchimp?- https://twitter.com/TISEC_AU/status/737400660916723712
b. Clementine's business: Home security & surveillance business https://www.alarm.com/au/tisec and https://twitter.com/TISEC_AU

Buzz 2: Hubspot will marry anonymous data once you know their email address
a. Thanks to Varun from Hubspot in helping to answer the question! b. Hubspot will marry the anonymous digital activity with the newly created contact profile. This means that once somebody converts, you should be able to see all the actions they took prior to converting

Buzz 3: Bing Advertising
a. In the past year, Bing's market share has grown significantly from 7.7% in September to about 11.5% in first quarter of 2016. Reference: http://nimbull.com/blog/state-of-bing-in-australia-q2-2016
b. Bing Advertising AdWords import tool link: http://help.bingads.microsoft.com/apex/index/3/en/51050
c. Test it out! Do it yourself, send it to your agency or speak to RedPandas to help you out :)

Buzz 4: Running Ads in Google Maps
a. New announcements at Google Performance Summit, big focus on local search ads particularly Google maps ads: https://searchenginewatch.com/2016/06/03/10-things-you-need-to-know-about-the-new-google-maps-local-search-ads/
b. You can already run ads in google maps on the mobile and desktop version of google maps.
c. To do so: enable location extensions for your AdWords account. What that will do is link you adwords account to you google maps listing aka as your google my business account.
d. Now when someone is searching for a local business, this will ensure you will come up top. The ad may also feature a call and directions button.
e. Particularly useful if you operate in a high density, high competition area
f. More features coming soon: In 3-6 months, you'll be able to offer coupons from directly within Google maps.
g. Google AdWords blog: https://adwords.blogspot.com.au/

Missed the Google Analytics Masterclass a few weeks back or not in Sydney? Check out the recording courtesy of aeona.com.au - http://aeona.com.au/metrics-that-matter-an-introduction-to-analytics-reporting/

RIP Muhammad Ali, 1942-2016 #thegreatest