Higher Ed Live
307 episodes - English - Latest episode: over 4 years ago - ★★★★ - 22 ratingsHigher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry's most important issues.
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Episodes
Student Affairs Live - Student Affairs Side Hustles
February 21, 2019 16:40 - 58 minutes - 54 MBSome student affairs professionals are pursuing side hustles. Some folks are pursuing a side hustle in the hopes of turning it into a full-time opportunity, others to complement their primary student affairs role, and others to pursue needed financial resources their student affairs role is not able to offer. On this episode of Student Affairs Live, host Keith Edwards speaks with Paul Brown, Amma Marfo, Lauren Tyger, and Michael Benitez about the benefits, downsides, and complexities of stu...
Student Affairs Live - Using Images for Research, Pedagogy and Practice
February 14, 2019 13:53 - 55 minutes - 51.1 MBWhat are the challenges and benefits of using imagery for research, teaching, and practice? How can images be used to explore concepts such as privilege, oppression, class, gender? What are practical examples of photo elicitation, photo voice, visual content analysis, art-based inquiry, and digital story-telling? What are some ethical and practical considerations when using digital tools for research? How does signage, imagery and campus layout cultivate or diminish a sense of belonging? Lea...
Marketing Live - Marketing and Advancement: Colleagues and Partners — or Direct Reports?
February 06, 2019 16:26 - 46 minutes - 42.6 MBOn this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective ...
Student Affairs Live - Student Affairs in Canadian Context
January 31, 2019 13:48 - 58 minutes - 53.8 MBWhat is the role of student affairs and student services in Canadian higher education? What are the salient issues facing student affairs in a Canadian context? How are these issues similar or different from other national contexts? On this episode of Student Affairs Live, host Keith Edwards speaks with Jennifer Hamilton and Neil Buddel about current and future issues for student affairs in a Canadian context.
Advancement Live - The Appeal of Text Campaigns
January 23, 2019 16:44 - 41 minutes - 38.1 MBAs schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tool—and not just for annual fund appeals. It’s quick. It’s simple. And it avoids the challenge of attracting attention in an overloaded email inbox. In this episode of Advancement Live, Kim Infanti chats with advancement colleagues who are using text campaigns in innovative ways. Learn how to choose recipients, tips for avoiding spam concerns, what campaigns are most successf...
Higher Ed Live: Special Edition - 20 Years of Webmastering at Illinois
January 18, 2019 16:34 - 41 minutes - 38.2 MBThe University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web at Illinois, how the conference started, and what adventures have taken place throughout the past 20 years.
Higher Ed Trends - 2019 Edition
January 11, 2019 15:08 - 46 minutes - 42.7 MBIt's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.
Student Affairs Live - Looking Back and Thinking Forward: Reflections, Stories and Predictions
December 20, 2018 15:01 - 59 minutes - 54.9 MBJoin past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profession.
Marketing Live - Giving and Getting Feedback on Creative Work
December 13, 2018 19:24 - 39 minutes - 36.5 MBGetting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers your team and will outline key principles on how to give and get feedback about creative work.
Student Affairs Live - Developing Student Leaders
December 12, 2018 21:59 - 1 hour - 56.6 MBWhat is leadership education and what can we build in students now that will serve them well when facing the unknown challenges of the future? What does leadership look like in a digital environment? What is socially just leadership education and why is it important? How do we increase capacity and affordability to provide leadership opportunities for ALL students? How can we effectively measure the success of leadership programs? Learn the answers to these questions and more as host Tony Do...
Advancement Live - Measuring and Reporting Impact
December 12, 2018 16:08 - 40 minutes - 37 MBHow do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tune in to learn winning ways to report on outcomes to your boss and to the community. In this episode, we will explore engagement definitions, data collection, and reporting. We'll look at evaluation techniques – surveys, focus groups, and net p...
Marketing Live - The Path to a New Brand Story: Sweet Briar College
November 30, 2018 14:27 - 39 minutes - 36.4 MBLearn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
Marketing Live - Becoming a Social-First University
November 16, 2018 14:06 - 36 minutes - 33.2 MBLearn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they're a leader in higher ed social media. Tune in to find out how everything changed and why your university should make social media a bigger priority.
Advancement Live - Big Time Giving Day Tactics for Small Budgets
November 08, 2018 19:25 - 57 minutes - 52.6 MBYou don’t need a large team or a huge budget to plan and execute a successful giving day for your institution. All it takes is some creative thinking and a bit of strategy to learn how to maximize your resources to achieve fundraising success. Join Mirko Widenhorn, iModules Strategic Consultant, as he discusses tips, strategies, and best practices for a successful Day of Giving. Plus, hear directly from the teams at Wentworth Institute of Technology and Hamline University to learn how they o...
Marketing Live - Crash Course in Design Thinking
October 26, 2018 14:20 - 40 minutes - 36.8 MBWhat is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able to apply it right away (no budget needed!) at your institution.
Student Affairs Live - Collegiate Esports
October 26, 2018 14:19 - 1 hour - 57.1 MBIt is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research opportunities exist? What are the parallels and differences between esport and traditional sport? Find out the answers to these questions and more ...
Marketing Live - Get Ready for AMA Higher Ed
October 18, 2018 20:50 - 37 minutes - 34.5 MBThe annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to help marketers make an even bigger impact. In this episode of Marketing Live, members of the conference committee will preview AMA Higher Ed and explore cri...
Higher Ed Live: Special Edition - SMSsummit Higher Ed Recap & Highlights
October 17, 2018 18:56 - 42 minutes - 39.2 MBThe SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire and Krista Berend of Texas A&M University, to talk about key learnings and highlights from the event.
Admissions Live - Best Practies and Successes in Maximizing Yield with your Campus Visit Program
October 15, 2018 20:04 - 1 hour - 55.1 MBColleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more students to visit campus and dive into the data from these visits. Easy scheduling, automated and simple communication plans, and robust data are the items that successful colleges and universities are turning to in order to meet and exceed enrollment...
Higher Ed Live: Special Edition - Lessons Learned: 20 Years of PR
October 11, 2018 17:13 - 52 minutes - 47.9 MBPR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed communicatio...
Higher Ed Live: Special Edition - Why You Should Market to Working Adults
October 05, 2018 12:54 - 37 minutes - 34.7 MBIf you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.
Student Affairs Live - Late Night Programs
September 26, 2018 18:34 - 1 hour - 55.5 MBOn this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to the conversation by emailing questions before the show to [email protected] or by tweeting live durin...
Advancement Live - The In's and Out's of Engagement Scoring
September 26, 2018 13:02 - 54 minutes - 50.1 MBJoin Mirko Widenhorn, Strategic Consultant & Senior Account Manager from iModules for a ‘hot topic’ episode on using engagement scoring to help support your engagement strategy. We’ll talk about what to consider if you’ve started thinking about engagement scoring and how an engagement score can help your entire advancement team work more efficiently. We’ll hear how other schools have used engagement scoring to change strategy and focus on key populations, but also talk about things to keep i...
Marketing Live - Texting: Why Finesse and Respect Rule the Medium
September 20, 2018 20:47 - 46 minutes - 42.6 MBLearn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.
Admissions Live - E-Expectations 2018: Online Behaviors of College-Bound High School Students
September 18, 2018 16:39 - 39 minutes - 36.5 MBThere’s a high school student who is a great fit for your institution, yet as she conducts her college search, she never really engages with your institution and enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Expert Stephanie Geyer will explore the 2018 E-Expectations Trend Report data related to websites and search engine optimization while providing an overview of social, e-communications, and paid interactive marketing trends.
Admissions Live - #NACAC18: What to know before you go!
September 11, 2018 14:20 - 48 minutes - 44.2 MBThe National Association for College Admission Counseling’s (NACAC) National Conference will be held September 27 – 29 in Salt Lake City, Utah. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC18, it is important to plan. On this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts, an...
Marketing Live - Addressing Higher Ed's Public Perception Issues
August 31, 2018 13:43 - 45 minutes - 41.6 MBMarketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities), and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are the root causes of this and other issues facing higher education? What are AAU and CASE doing as organizations to address...
Admissions Live - Staying Health on the Road
August 20, 2018 19:35 - 45 minutes - 41.5 MBIt’s no secret — recruitment travel is exhausting. Early mornings, late nights, limited time and options for meals; it all takes a physical and emotional toll on many a road warrior. But it doesn’t need to be this way. In this episode of Admissions Live, our guests focus on balance and travel wellness. Topics covered will include:
Marketing Live - Building a Higher Education Brand
August 16, 2018 18:43 - 38 minutes - 35.4 MB“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various u...
Higher Ed Special Edition - Circling the Wagons - A Championship-Winning Approach to Texting
August 11, 2018 14:17 - 44 minutes - 40.5 MBAs Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their Enrollment Management team, various Mongoose management strategies and methodology for identifying metrics, weekly reporting structures, and assigning projects to team members, and will share success, struggles, and opportunities associated wi...
Higher Ed Special Edition - Keynote Panel: Addressing Challenges
August 07, 2018 19:35 - 1 hour - 64.4 MBEditors note - Apologies for the audio quality of this episode, which incurred some distortion in the YouTube stream recording, and also lost the very beginning of the talk. Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.
Higher Ed Special Edition - Higher Ed: Challenged as Never Before
August 07, 2018 17:10 - 49 minutes - 45 MBLive from the Mongoose Elevate user retreat. Hear about how the economic, political and social changes in society are making the job of recruiting and retaining students more difficult – and more crucial – than ever before. Tune into this session on challenges and strategies for a constantly-changing era.
Marketing Live - Neuromarketing in Higher Education
July 31, 2018 20:38 - 40 minutes - 37.3 MBNeuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers sh...
Student Affairs Live - Hello, I’m Student Affairs: Undergraduate Courses and MOOCs as an Introduction to the Profession
July 25, 2018 20:07 - 57 minutes - 52.4 MBMany student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson, B...
Admissions Live - Training the Next Generation of Admission Professionals
July 18, 2018 14:48 - 30 minutes - 27.5 MBSummer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the things you need to do to prepare as we help encourage, educate, and promote the enrollment management leaders of tomorrow.
Marketing Live - Elevate your Social Media Strategy
July 12, 2018 20:49 - 49 minutes - 45.5 MBOptimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital medi...
Marketing Live - DNA-based Positioning: Lessons from Silicon Valley
June 29, 2018 17:28 - 33 minutes - 30.2 MBDNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working with technology companies in Silicon Valley. During this time, Andy has been at the forefront of tech and innovation, and she’ll share how lessons from these experien...
Admissions Live - Redesigning the Student Experience
June 27, 2018 01:09 - 42 minutes - 39 MBToday’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation. In this Higher Ed Live podcast episode, TargetX CE...
Admissions Live - Personalized Acceptance Videos
June 18, 2018 20:24 - 38 minutes - 35.5 MBPersonalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episode dives into a behind-the-scenes look at developing such videos to discuss: Developing a collaborative partnership with stakeholders Challenges and surprises throughout developing such a campaign Impact and analytics resulting from this acceptanc...
Student Affairs Live - Pedagogy Beyond the Classroom
June 13, 2018 18:36 - 57 minutes - 52.2 MBTransformative learning disrupts a learner’s worldview. It involves the development of knowledge, skills, and emotions. What experiential pedagogies best facilitate this kind of transformative student learning? What pedagogies can best work to support learning around social justice and how can student affairs educators apply these directly in our interactions with students and indirectly in the design and implementation of our initiatives? On this episode of Student Affairs Live, guest host...
Higher Ed Special Edition - Digital Rumor Control
June 13, 2018 17:17 - 52 minutes - 47.9 MBHow do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying? Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and rapid responses can help you stay ahead of the rumor mill. We’ll talk through best practices for engaging your followers and moving the conversation of...
Advancement Live - What's New with Giving Days?
June 13, 2018 15:43 - 55 minutes - 50.5 MBDay of Giving efforts are evolving and can have an impact on your Advancement operation beyond just one day of the year. In this episode, you’ll hear how Gonzaga and Saint Joseph’s University brought new energy into their Day of Giving with tools from iModules, and how these tools will impact their year-round giving strategies. From leaderboards to gamification to peer-to-peer fundraising, you’ll learn some of the latest trends in online giving and the impact it can have on your institution’...
Marketing Live - A Case Study in Influencer Marketing
May 31, 2018 18:04 - 29 minutes - 27 MBWith the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.
Student Affairs Live - Researching Student Affairs Professional's Digital Communities
May 30, 2018 18:51 - 1 hour - 57.2 MBWhat type posts generated the most engagement? What do members identify as positive and negative aspects of belonging to digital communities? What does "community" look like in an online space? On this episode of Higher Ed Live, Tony Doody interviews Paul William Eaton (Assistant Professor of Educational Leadership at Sam Houston State University), Josie Ahlquist (Research associate at Florida State University Center for Leadership and Learning Research Center), Adam Gismondi (Institute for...
Admissions Live - Higher Ed Women Speak: Managing your Enrollment Career
May 21, 2018 18:47 - 57 minutes - 52.8 MBGrowth within the enrollment management field is not always linear, and in particular, female admissions professionals may face tough questions and challenges as we progress within this field. How do you strike a work/life balance that still provides opportunity to advance? How do you find and develop relationships with professional mentors? What's the best approach to dealing with sexist decisions or policies? How do you juggle the rigors of the industry and its unique cycle while raising a...
Marketing Live - One Size Doesn't Fit All: Exploring Mar-Com Operations Structures
May 17, 2018 20:49 - 33 minutes - 30.9 MBHigher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We'll discuss the pros and cons. It doesn't matter how an institution is configured. Working across the organization is essential. Tune in to hear innovative strategies for collaboration and cooperation.
Admissions Live - Tweet the Veep: Admissions Leadership and Social Media
May 14, 2018 18:18 - 1 hour - 55.2 MBShould I tweet this? Is it appropriate to respond to that Instagram comment? Admissions leaders have been grappling with the internal cost-benefit analysis tied to these questions for years. Dr. Josie Ahlquist’s recent article, titled “Tweet the Veep: 30 Vice Presidents to Follow on Twitter,” has again moved this conversation to the top of Twitter feeds all over the country by highlighting Vice Presidents in Enrollment Management and Student Affairs that have embraced the platform. On this ...
Student Affairs Live - Developing a Comprehensive Co-Curricular Record
May 02, 2018 20:01 - 1 hour - 55.9 MBHow can we provide evidence that student learning occurs outside of the classroom? What is the best way to document students' co-curricular engagement? In what ways might students benefit from such a record? How can the culture of the institution influence the design and implementation of a new co-curricular record-keeping database? On the next episode of Student Affairs Live, host Heather Shea will facilitate a conversation with several individuals from Michigan State University about their...
Marketing Live - The Liberal Arts Value Proposition
April 29, 2018 23:57 - 49 minutes - 45.4 MBIn today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a branding campaign that is reorienting the career culture on campus, and they will answer your questions on communicating the value...
Student Affairs Live - Trends in Student Centers
April 26, 2018 12:44 - 1 hour - 55.2 MBWhat are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student center design lead to better learning and engagement on campus? What are the biggest challenges facing student center professionals today? On this episode of Higher Ed Live, Tony Doody interviews Debra Hammond, Corbin Smyth, Laurie Woodward, and...