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Marketing Live - Marketing and Advancement: Colleagues and Partners — or Direct Reports?
Higher Ed Live
English - February 06, 2019 16:26 - 46 minutes - 42.6 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Student Affairs Live - Student Affairs in Canadian Context
On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders? Learn this and more on this episode of Marketing Live.