Higher Ed Live
307 episodes - English - Latest episode: over 4 years ago - ★★★★ - 22 ratingsHigher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry's most important issues.
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Episodes
Higher Ed Live Special Edition - Paul LeBlanc on Innovation, Marketing and The Future of Higher Ed
December 23, 2019 16:42 - 57 minutes - 53.1 MBIn this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s ...
Marketing Live - TikTok: How Higher Ed Hits the Woah
December 11, 2019 15:54 - 40 minutes - 37.4 MBTikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies. In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology, is managing RIT’s successful TikTok channel and will join t...
Student Affairs Live - The ^Ombuds Office: Building Partnerships with Student Affairs
November 21, 2019 22:08 - 58 minutes - 53.2 MBCollege and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict and identifying systemic issues and trends while focusing on fair treatment. Ombuds offices are designed to be environments that adhere to the International Ombudsman Association (IOA) Standards of Practice: confidentiality, in...
Marketing Live - Ultimate Synergy: Search and Content Marketing
November 19, 2019 22:08 - 49 minutes - 45.1 MBSearch analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences. “Wow,” they’ll think, “that is just what I wanted to know when I wanted to know it. Thank you, school, you really care about me.” Join Jeff Riddall from Mintent and Jesse Swingle from Funnelback for a lively conversation about the tool...
Admissions Live - Today's Traditional and Non-Traditional Enrollment and Marketing Trends
November 15, 2019 14:51 - 57 minutes - 52.3 MBWith more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you’ll hear from some of the strongest and most influential voices within higher ed as they discuss the state of the higher ed landscape with a specific focus on marketing and enrollment operations.
Student Affairs Live - Gratitude for Student Learning and Leadership
November 15, 2019 14:49 - 58 minutes - 53.2 MBWhat impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders? On this episode of Student Affairs Live, host Keith Edwards speaks with three gratitude practitioners to share what they are learning, practicing, and the impact they see.
Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers
October 31, 2019 20:55 - 51 minutes - 47.1 MBInfluencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.
Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics
October 28, 2019 21:05 - 1 hour - 57.3 MBDo you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can: Help universities deliver on their mission Lift the academic brand, including its sub-components (e.g., schools and departments) Become a powerful communic...
Student Affairs Live - From Student Affairs to the Presidency
October 24, 2019 18:42 - 57 minutes - 52.5 MBWhat is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role? On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affairs leaders. This free episode will air live on Wednesday, October 23 at 2 pm ET. To watch the archived video, just return to this page at any poi...
Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story
October 23, 2019 19:34 - 31 minutes - 28.7 MBWhen you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we’ll talk to influencer marketing experts about connecting with faculty members and recruitin...
Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion
October 03, 2019 14:56 - 59 minutes - 54.7 MBWhat levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs? On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, two authors of the long awaited second edition of the classic book Multicultural Competence in Student Affairs: Advancing Social Justice and Inclu...
Advancement Live - Rethinking Phonathons
October 01, 2019 20:48 - 1 hour - 60.2 MBAfter the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapting their phone programs to ensure that phonathons remain a viable advancement strategy for the future.
Marketing Live - Marketing Authenticity in Higher Education
September 30, 2019 20:23 - 54 minutes - 50.2 MB“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert:...
Higher Ed Special Edition - Safety and Wellness Marketing and Messaging
September 27, 2019 17:15 - 56 minutes - 52.1 MBGeneration Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn why it’s more important than ever not to shy away from these ...
Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks
September 26, 2019 19:03 - 57 minutes - 52.7 MBHow can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice? On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs,...
Admissions Live - #NACAC19: What To Know Before You Go
September 10, 2019 15:44 - 28 minutes - 26.1 MBThe National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference’s Local Advisory Committee and discuss what you shouldn’t miss ...
Marketing Live - Digital Engagement on Move-In Days
August 22, 2019 16:06 - 29 minutes - 26.6 MBDigital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.
Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist
August 21, 2019 15:24 - 1 hour - 57.1 MBIn Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.
Admissions Live - Non Traditional Perspectives on the Value of Higher Education
August 07, 2019 20:25 - 54 minutes - 50.2 MBRecent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of view.
Student Affairs Live - College Men and Masculinities
August 01, 2019 17:08 - 57 minutes - 52.6 MBHigher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more. On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new book Men and Masculinities. This episode will discuss how stud...
Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens
July 25, 2019 13:16 - 57 minutes - 52.9 MBSenior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times. On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This...
Admissions Live - Secret Shopping College Admissions
July 23, 2019 12:13 - 43 minutes - 40.2 MBYou’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.
Advancement Live - Shot List: How to make Video work for you
July 19, 2019 14:51 - 37 minutes - 26.8 MBThese days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater. But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently? In this...
Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems
June 27, 2019 19:53 - 49 minutes - 44.9 MBEveryone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem...
Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool
June 26, 2019 20:24 - 36 minutes - 33.5 MBIt’s 4:20 p.m. Do you know where your prospective students are? Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies. With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.
Admissions Live - Closing Colleges and Universities: Helping Displaced Students Transfer Credits
June 24, 2019 17:13 - 58 minutes - 54 MBIf you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should your institution step up to help these students? Do your administrators understand the considerations that must be made to ready your operations? Wha...
Student Affairs Live - Debunking the Myth of Job Fit
June 12, 2019 20:30 - 1 hour - 55.2 MB“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination. On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit ...
Advancement Live - Giving Days: Why Partnerships Matter
June 12, 2019 20:27 - 59 minutes - 54.6 MBFor small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it’s Day of Giving to new heights with key partnerships and shared governance.
Student Affairs Live - Living on Campus: An Architectural History of the American Dormitory
June 12, 2019 20:25 - 38 minutes - 35.3 MBHow did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did insane asylums, orphanages, fraternity and sorority houses, and boarding houses have on design trends? Learn the answers to these questions and more as host Tony Doody interviews Dr. Carla Yanni (architectural histor...
Marketing Live - Talk Triggers: Operational Differentiators that Compel Word of Mouth
June 05, 2019 15:45 - 46 minutes - 42.5 MBJay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give people a memorable story to tell. In addition, Jay’s firm recently reviewed websites of the top 50 universities in the United Stat...
Advancement Live - SUNYCUAD: New York’s Advancement Conference
April 30, 2019 19:58 - 31 minutes - 28.6 MBThe annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach, development, public, and government relations, communications, and marketing. The conference is open to any professionals, public or private, who are looking for a low-cost, high-value professional development opportunity to learn an...
Marketing Live - What is our Product?
April 26, 2019 13:38 - 32 minutes - 29.6 MBWhen we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.
Student Affairs Live - Social Class and Student Affairs
April 25, 2019 15:30 - 58 minutes - 53.7 MBSocial class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending, graduating, teaching, and working in higher education. On this episode of Student Affairs Live, host Keith Edwards speaks with Sonja Ardoin, Ph.D. and becky martinez, ed.d. co-authors of the new book Straddling Social Class in the Academ...
Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast
April 25, 2019 12:49 - 47 minutes - 43.6 MBFrom its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new dimension to the marketing mix in every industry, including higher ed. But should you be creating a podcast for your own institution? How can you stand out from...
Higher Ed Live Special Edition - Who do you want to be? Career Trajectories and Global Trends
April 25, 2019 12:47 - 1 hour - 55.4 MBHow often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success? Informed by his research on professional identities and inspired by the way we influence each other’s career paths, Dr. Serge Sych has invited three of his career influencers, star advancement professionals, Dr. Phil C...
Student Affairs Live - 40th Anniversary of CAS
April 18, 2019 12:46 - 58 minutes - 53.5 MBThe Council for the Advancement of Standards in Higher Education (CAS) was founded 40 years ago in 1979. The organization now is much different than what it was when it originated. This year CAS will be publishing the 10th edition of the CAS Professional Standards for Higher Education as well as a number of new resources. On this episode of Student Affairs Live, host Keith Edwards speaks with CAS President Gavin Henning, and two past-presidents Susan R. Komives and Laura Dean. This episode ...
Admissions Live - Join the Reach Higher Movement
April 16, 2019 12:31 - 29 minutes - 27.3 MBIn 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support this initiative from the start. Now in its fifth year, the Reach Higher program is helping students navigate the college-going process by (1) reaching students where they are at and celebrating their success on social medi...
Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis
April 09, 2019 19:17 - 54 minutes - 49.8 MBHigher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategie...
Admissions Live - Effective Yield Strategies Pre and Post May 1st
April 09, 2019 19:03 - 49 minutes - 44.9 MBIt’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line. This special edition of Admissions Live will bring together two industry experts on communication and yield strategies to discuss some tactical moves an admissions office can make today to immediately boost yield, minimize sum...
Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between...
April 02, 2019 12:43 - 45 minutes - 41.9 MBProfessionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. Jean Norris.
Advancement Live - The CASE for an Alumni Engagement Metrics Framework
March 29, 2019 13:02 - 44 minutes - 40.7 MBThere has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s Alumni Engagement Metrics Project. Hear how this groundbreaking initiative will influence higher ed advancement and alumni relations teams.
Student Affairs Live - Un(der)employed in Student Affairs
March 28, 2019 16:35 - 59 minutes - 54.2 MBSome student affairs professionals are finding employment in student affairs that matches their training and degrees challenging. Some are even finding employment in student affairs at all challenging. What are the experiences of those who find themselves under- or unemployed in student affairs? On this episode of Student Affairs Live, host Keith Edwards speaks with Mohammed Rahman, Conor McLaughlin, Alandis Johnson, and Geralyn Williams about their experiences of un/underemployment in stude...
Student Affairs Live - The Science of Sleep
March 20, 2019 18:44 - 58 minutes - 53.4 MBHow and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? Are pills like melatonin and Ambien effective in providing healthful sleep? What is cognitive behavioral therapy for insomnia (CBT-I)? What are some tips and strategies to impro...
Marketing Live - Transfer Receptivity: Transforming Culture and the Student Experience
March 19, 2019 18:35 - 41 minutes - 37.6 MBPolicies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip the script. Join us as we explore the principles of transfer receptive cultures and their effects on the transfer experience for students of color.
Higher Ed Live: Special Edition - College for Sale?
March 15, 2019 18:44 - 52 minutes - 48.3 MBOnce again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we’ll discuss the scandal with an esteemed panel of higher education experts. Diving into the many issues this scandal raises, we’ll explore the institution-wide short and...
Higher Ed Live Special Edition - GIF-ing the Light Fantastic: Making and Measuring Animated GIFs
March 14, 2019 13:22 - 36 minutes - 33.1 MBJoin Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospective students), and talk about one of the greatest debates in internet history: how to pronounce the GIF acronym.
Higher Ed Live: Special Edition - What to Expect at ListenUp EDU
March 13, 2019 13:19 - 30 minutes - 28 MBListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the conference co-founders as they share why they created ListenUp and what you can expect in 2019. For those watching live, they’ll also answer your questions...
Admissions Live - Harnessing User Generated Content with Instagram Stories
March 04, 2019 21:46 - 33 minutes - 30.5 MBToday, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments to share from your best followers.
Advancement Live - The Latest in Online Giving Trends
February 27, 2019 17:05 - 51 minutes - 46.8 MBAs schools combat donor fatigue amid challenging fundraising goals, it’s more important than ever to uncover giving strategies that work. Tune in as Mirko Widenhorn, iModules Strategic Consultant teams up with Blake Piper, Assistant Director of Annual Giving at Temple University as they discuss the latest trends in online giving, the importance of email, the impact of mobile, and the new ways you can spark your constituents to open their wallets and give back to your institution.
Higher Ed Special Edition: Seizing Events as Strategic Communication Opportunities
February 22, 2019 17:35 - 1 hour - 55.5 MBThrough the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.