Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

Higher Ed Live

English - August 21, 2019 15:24 - 1 hour - 57.1 MB - ★★★★ - 22 ratings
Courses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Admissions Live - Non Traditional Perspectives on the Value of Higher Education

Next Episode: Marketing Live - Digital Engagement on Move-In Days

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.