Admissions Live - Secret Shopping College Admissions

Higher Ed Live

English - July 23, 2019 12:13 - 43 minutes - 40.2 MB - ★★★★ - 22 ratings
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You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.