Higher Ed Live

Admissions Live - College Signing Day with Civic Nation

With May 1 quickly approaching, thousands of students are making one of the most important decisions of their lives; where to attend college. Since 2014, Michelle Obama's Reach Higher initiative has celebrated College Signing Day in an effort to encourage students to strive for higher education. Now in its fifth year, the initiative has grown tremendously and popular hashtags like #BetterMakeRoom and #ReachHigher are filling up timelines on social media. On this episode of Admissions Live, ...

Admissions Live - April in Admissions: Balancing Work without Burning Out

April is notorious for being one of the most challenging months in admissions. It seems to be a time when there's rarely a chance to take a breath, never mind a day off. There are yield events, counselor programs and vacation visitors on campus. We're jumping into spring travel. The cycle starts for the next wave of prospective students in junior and sophomore years. It can make your head spin. Despite all this, an enrollment team must be ready for anything and operating at its best. On thi...

Student Affairs Live - How College Affects Students

Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How College Affects Students builds on decades of research and incorporates findings from 2002 to 2013. It serves as an important resource for educators, administrators, researchers, and policymakers. The book reveals how colleges affect undergradu...

Higher Ed Live Special Edition - Small Shop, Big Reach

Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.

Marketing Live - The Art and Science of Handshake

Just a few years ago Garrett Lord was a student at Michigan Tech. Now he's the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some of the science behind the platform, including AI and machine learning. We'll dig into how Handshake approaches problem-solving for its diverse user base.

Higher Ed Live Special Edition - Gators, Haters and the First Amendment: When a White Supremacist Comes to Campus

In the past several years many higher education institutions have come under attack by groups of radicals who are determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, coordination and luck, the day passed without incident. Nicole Yucht, assistant vice president of UF Communications and Major Brad Barber, assistant directo...

Student Affairs Live - Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream

Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that are affecting affordability and student success. Please contribute to the conversation by emailing questions before the show to [email protected] or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into t...

Marketing Live - Let the Story do the Work

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She'll share insights on the power of story and how to use it to your advantage. Esther will discuss how to find the perfect hook, how to structure your story, and how to bring facts and data to life.

Admissions Live - Maintaining Inbox Zero

Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication ...

Admissions Live - Student Activism: The Impact on College Admissions

The recent tragedy at Marjory Stoneman Douglas High School in Parkland, Florida has provoked a significant increase in student activism across the country and lead to questions about how this may affect college admissions. Many institutions have made public statements on the issue, ensuring prospective students that their admissions decisions would not be negatively impacted by discipline stemming from peaceful, lawful activism. On this episode of Admissions Live, we sit down with Stefanie N...

Student Affairs Live - Contested Issues Debates at NASPA

Advancement Live - What Would Estonia Do?

Advancement Live is back with another new topic in our new format. Join Higher Ed Live hosts Andrew Gossen and Kim Infanti for a look at what is trending in university advancement shops. This week: a recap of key insights from the Artificial Intelligence in Advancement Summit held at Cornell earlier this month. Plus, some thoughts about what higher ed advancement pros could learn about digital from the Republic of Estonia.

Admissions Live - What Accepted Students Want

As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want? On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improv...

Higher Ed Live: Special Edition - PR Pros 2018 CUPRAP Conference Preview

Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, Pennsylvania.

Higher Ed Live: Special Edition - Organizing your MarComm Team for Success

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow

Marketing Live - Redesign Done Right

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become. Join Marketing Live host Rob Zinka...

Admissions Live - Coordinating Stakeholders for Marketing Campaigns

Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today's episode dives into a behind-the-scenes look at successful campaigns to discuss: Developing a collaborative part...

Student Affairs Live - Racial Justice & Decolonization in Practice at ACPA

How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of the ACPA and ASHE Presidential Symposium on Racism, Recovery, and Racial Justice held last month? On this episode of Student Affairs Live, host Heather Shea talks with ACPA leaders to discuss these topics and more as we prepare for the 2018 ...

Advancement Live - AI in Advancement

Student Affairs Live - Disability in Higher Education: A Social Justice Approach

What do student affairs educators need to know to develop an approach to disability that moves beyond access and accommodation? For the students we work with on our campuses, how does disability interact with multiple aspects of their identity and experience in college? In this episode of Student Affairs Live, we answer these questions and more.

Admissions Live - New Research: Mythbusting Enrollment Marketing

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this e...

Marketing Live - New Year, New Marketing Role

Admissions Live - Facebook's News Feed Changes

Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands.

Student Affairs Live - Integrating Well-Being into Campus Life

Student Affairs Live - Building Living-Learning Communities that Work: Advancing Design, Delivery, and Assessment

Many postsecondary institutions use living-learning communities (LLC) as a tool for recruitment, engagement, and retention. Current research illustrates that solely having an LLC is insufficient as a means towards realizing these outcomes. In this session, panelists will discuss proven strategies for helping students achieve outcomes often associated with LLCs and provide recommendations for design, delivery, and assessment. On this episode of Student Affairs Live, guest host Keith Edwards s...

Marketing Live - Communicating Careers

85% of students state the primary reason they're going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia's Associate Vice President of Career and Professional Development, and Darden School of Business professor.

Marketing Live - Telling a Story to Sell the Change

Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with both internal and external stakeholders, and build acceptance. Using Augsburg University’s recent name change and its new relationship with Lu...

Advancement Live - Enhancing your Instagram Strategy

Stories Archive. Stories Highlights. Following Hashtags. Instagram is making some significant changes, and they all add up to major opportunities for those of us in higher ed communications and advancement. In this episode of Advancement Live, Kim Infanti chats with three higher education social media pros from Michigan State, Darmouth College, and SUNY Oswego. All three are using Instagram stories in innovative ways, and they’re tracking Instagram analytics to enhance their strategies like ...

Admissions Live - Trending Topics in Admissions: A Year in Review

2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing is for certain, 2017 was a year of big stories and significant changes that will influence the admissions landscape for years to come. On this episode of Admissions Live, we are joined by Eric Hoover, a senior writer at the Chronicle of Highe...

Student Affairs Live - Trends, Benefits & Challenges: University-Community Relationships

On this episode of Student Affairs Live, host Tony Doody talks with Beth Bagwell (Executive Director of the International Town & Gown Association), Dilnavaz Cama (Department Manager for Student Life's Off-Campus and Commuter Student Services at The Ohio State University), and Emily Allen (Senior City Planner for Neighborhoods for the City of Fort Collins), to explore trends, benefits, and issues in university (GOWN) and community (TOWN) relationships.

Marketing Live - Sharing Science Stories on Social Media

Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of your most skeptical colleagues – scientists. Learn how to take content from conferences and help researchers communicate real science via social media.

Student Affairs Live - To Doc or not to Doc: Considerations for Pursuing a Doctorate for Student Affairs Practitioners

Are you a student affairs practitioner considering a doctorate? How do you know if this is the right step for your career path? Is a doctorate necessary for upward mobility in student affairs? What are the pros and cons of pursuing a doctorate? What are the pros and cons of pursuing a student affairs career without a doctorate? On this episode of Student Affairs Live, guest host Keith Edwards speaks with current doctorate student - Fernando Rodriguez, practitioner with a doctorate - Ed Cabe...

Marketing Live - Breaking Silos in Higher Ed

Silos in higher education aren't limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos are not aligned with university priorities. A perfect storm of change is forcing us to break down these silos – te...

Student Affairs Live - Senior Year Capstone Experiences: Integrating and Demonstrating Skills and Learning

On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poisel (Vice Chancellor for Student Affairs at the University of Arkansas at Little Rock) to explore the latest research and good practices related to capstone and culminating experiences. You'll learn how to support students with inside and outs...

Admissions Live - Looking at Prospective Adult Learners Through a New Lens

We hear a lot these days about enrollment "fit" - the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the "traditional" student: those first-time, full time enrollees entering college right out of high school. Eduventures' recent Prospective Student Mindsets provides invaluable insights into understanding these students. But can "fit" be applied to the ubiquitous adult learner...

Higher Ed Live: Special Edition - Marketing to Students in a Multimedia Landscape

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels. During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students an...

Admissions Live - Improving your International Recruitment Strategy

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international recruitment out of a strategic plan and putting it into action through multilingual websites,...

Marketing Live - We Work in a Pay to Play World

Paying to play with content on social media may seem frustrating, but it's actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions. On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. Learn how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while...

Advancement Live - Online Giving Made Simple

Giving Tuesday and end-of-year giving are right around the corner, and generating donations for your institution means you need to drive donors to your giving form and get them through the process quickly and easily. In this episode of Advancement Live, Kim Infanti speaks with experts from Purdue, Fordham, and iModules as they share how to improve your online giving form and the donor experience. Learn how to create simple and personalized giving experiences at your institutions, and hear so...

Student Affairs Live - Improving Policies for Transgender Students

Transgender college students face many barriers within higher education institutions. Student affairs professionals can be key to not only helping transgender students learn to navigate these barriers but also in working to remove barriers through policy change. On this episode of Student Affairs Live, host Keith Edwards speaks with Genny Beemyn, Kendra Malone, and Jodi Linley about how student affairs professionals can work to improve their own practices as individuals, through improving de...

Higher Ed Live: Special Edition - How to Incorporate Texting into your Existing Communication Plan

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging in the mix.

Marketing Live - AMA Higher Ed Preview

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing Live will start the #AMAHigherEd conversation early. Members of the conference committee will preview this year's symposium and discuss critical is...

Admissions Live - New Students Digital Expectations: More Insights from e-Expectations 2017

More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment experts, Stephanie Geyer and Gil Rogers join our broadcast. This week, we debate the best methods for reaching students. Plus, the panel discusses engagement strategies that combine digital marketing and social media.

Advancement Live - What Will Communication for Alumni Affairs Look Like in 2027

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. In this second episode in our 2027 series, we’re exploring communications. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We’ll discuss t...

Marketing Live - Managing Content Contributors

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and when it does, you get the best content produced efficiently. On this episode of Marketing Live you’ll hear best practices and lessons learned. Rethink your ...

Student Affairs Live - Searching for a Higher Education and Student Affairs Graduate Program

So you think you might be interested in a career in student affairs... for many, this means first looking for a professional preparation graduate program. But, with hundreds of master's degree-granting institutions focusing on student affairs or higher education today, how do you decide which program might be the best fit for you? Beyond asking campus mentors and searching online databases, you can employ a variety of other search tactics. And so, on this episode of Student Affairs Live, fac...

Admissions Live - From Admissions to Campus Leadership

Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial aid fronts. Successful enrollment managers now have a path to a college presidency. On this episode of Admissions Live, we sit down with Brian C. Ralph, Ph.D., the President of William Peace University in Raleigh, North Carolina, to discuss h...

Marketing Live - Employee Engagement and Your School's Employer Brand

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and your employer brand? Organizational development and brand strategy expert Jeb Banner joins this episode of Marketing Live to tackle these q...

Student Affairs Live - Organizational Change and Planning

On this episode we’ll share best practices for meaningful and sustainable organizational change and learn strategies you can implement immediately to move the needle in your organization. Blending research and real-life experience, we’ll explore questions such as: What are some common barriers and mistakes made in organizational change and planning efforts? Who is best equipped to lead organizational planning? Where can we look to internally and externally for assistance and guidance? How ca...

Advancement Live - Building a Successful Legacy Program

Children and grandchildren of our alumni can become our biggest fans—and our future students. In this episode of Advancement Live, Kim Infanti speaks with two universities about their legacy programs—including one that was recently resurrected after being on hiatus for several years. Learn about how to design engaging programs that will educate legacies about your university and strengthen their bond to the place your alumni love. We'll also discuss how legacy programs can enhance alumni giv...