Higher Ed Live

Marketing Live - Workflows & The Design Process

A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn from two veteran creatives and bring your questions about how to create the most effective project workflow for your shop.

Admissions Live - Effective Accepted Student Yield Strategies

May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students' "short lists" are longer than ever, creating and implementing effective accepted student yield strategies has become a point of emphasis, and competitive differentiation, in admissions. In this episode of Admissions Live, we will sit down with Jennifer Fellinger, Vice President for Public Affairs and Marketin...

Advancement Live - How To Promote Giving on Holidays (and Break Records)

On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.

Student Affairs Live - Supporting & Engaging Graduate & Professional Students

Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-baccalaureate credential, the diversity among and range of needs of graduate students is vast. In what ways should colleges and universities support, engage, and develop their graduate students? Which campus departments or divisions should primar...

Marketing Live - Sparking Creative Ideas in your Marketing Team

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.

Admissions Live - Advancing Your Admissions Career

Many admission professionals take on a master's degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and cons of this later start? How can one utilize advanced knowledge of the industry to complement one's education? In this episode of Admissions Live, we'll break down some of the benefits and potential pitfalls of this educational timeline. We'll...

Higher Ed Live: Special Edition - Communications Gumbo: How Content, PR and Strategy Work Together

There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. I will take conference attendees through our process which includes: Reviewing and adapting areas of strategic focus into "interestin...

Marketing Live - Media Panel: Higher Ed & The News

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media.

Student Affairs Live - Leadership Lessons you won't Learn in a Book

There are a plethora of degrees, scholarly articles, self-improvement books, trainings, workshops, and conferences available to leaders today. With all this educational material, there is certainly knowledge to be gained through formalized study, yet, these pursuits often fail to capture the nuances and challenges of day-to-day leadership. Join our guests as they share practical lessons, strategies, and tips they've learned on the job. How do you stand out in the profession? What is the dif...

Student Affairs Live - Dismantling Racism: Tools for Student Affairs Educators

On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more self-work and skill development around dismantling institutionalized racism. Many student affairs educators see potential in organizing and supporting self-work in order to be more active and effective change agents for racial justice on campu...

Advancement Live - Using Data to Understand Alumni Engagement

How well do you know your alumni audience? We have access to a broad range of quantitative and qualitative research tools. These approaches can produce deep and actionable insights. Nailing down the key insights requires the right approach to the right questions. On this episode of Advancement Live, we will talk through recent case studies. Each will illustrate how you can use research to answer questions about your alumni. Learn how this approach will help you make good decisions.

Admissions Live - Hospitality in Admissions

Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of prospective students, and a need to stand out from the crowd. Hospitality has now become a buzzword in college admissions. In this episode of Admissions Live, we will explore how High Point University and Washington College are moving the need...

Higher Ed Live: Special Edition - Text Messaging for Student Success

You've tried everything from social media to flyers to emails and meetings -- but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students. (This episode is sponsored by Mongoose: https://mongooseresearch.com/)

Student Affairs Live - How to Get Published

Do you have an aspiration for writing but don’t know where to start or how to submit? Are you looking for tips on content and writing style? Do you want to learn how to best stand out and distinguish yourself from other articles and submissions? Learn the joys and challenges of writing by joining this esteemed panel of editors as they share their experiences from a broad range of professional associations, publication types, and content areas. On this episode of Student Affairs Live, host T...

Advancement Live - Designing a Digital Advancement Office

We all know what a traditional advancement office looks like, but as giving behaviors change, constituents are looking for more than what's traditional. Do you have a staff member dedicated to Facebook Live engagement? Someone to call on when it comes to crowdfunding? In this episode of Advancement Live, Kim Brown chats with three leaders in digital alumni engagement and fundraising about the concept of a "digital advancement office." Where do you start? What would such an office look like? ...

Marketing Live - Trends and Takeaways: A Recap of AMA Higher Ed

Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.

Admissions Live - Admissions Resolutions

Higher Ed Live: Special Edition - Finding the Right Source: The Journalist Perspective

“How do we get more media coverage?” This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together? Higher education institutions have a wealth of expert sources. Seventy eight percent of media professionals prefer sources from academic and healthcare industries. So, why aren’t you getting more placements, inquiries and requests for those great experts? In this episode, we'll get inside ...

Admissions Live - Recruiting STEM Students

How do we empower the next generation of designers, engineers, and makers? Majors in science, technology, engineering, and math (STEM) are ever-changing. They’re vital to our ability to evolve as a society. In this broadcast, we speak with Dr. Randy Swearer of Autodesk. Tune in for insights into efforts we can take to support STEM initiatives in the K-12 world. Learn how t0 recruit talented students for these fields.

Admissions Live - The State of College Admissions Update

The National Association for College Admission Counseling (NACAC) publishes an annual report. It's called the State of College Admission. In it you'll find up-to-date information about the admission process. The practices include first-time freshmen, transfer students, and international students in the US. In this episode of Admissions Live, hear from NACAC's executive director of educational content and policy. David Hawkins will share what he has learned about factors in the admission dec...

Marketing Live - Access Denied: Keeping Yourself Off of an Attacker's Radar

2016 HigherEdWeb Conference Best Presentation Award! Google's recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will examine blackbox scanning tools to discover what types of information your WordPress site might be leaking to attackers. T...

Student Affairs Live - Post-Election: Safety, Dialogue & Student Engagement

The aftermath of the 2016 Presidential Election has been felt on our college campuses. Nearly a month after Election Day, campuses remain locations where dialogue, engagement, political action, and student activism are all in a pivotal moment. This election has brought about concerns about safety balanced against a need to engage in conversation across difference. In what ways are campuses providing space for reflection, self-care, and dialogue simultaneously? How does online/social media pl...

Admissions Live - Admission Careers: Breaking In, Bouncing Around, & Blossoming

So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It's true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving up. In this episode of Admissions Live, we speak with co-founders and members of #EMchat. Learn about this active online community of higher ed professionals. Hear ...

Marketing Live - Designing the Search Engine Experience

Higher Ed Live: Special Edition - Texting and the Law

Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this episode, Daniella Nordin speaks with experts Terri Taylor and Lindsay Page. They discuss the legal considerations you need to know before texting students. Get expert advice on how to use texting to increase engagement and take action on summer ...

Advancement Live - Social Video: Successes, Fails, and Recipe Disasters

We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University about their experiences with creating social videos. They’ll share key strategies for video success. We’ll talk about what works, what doesn’t, and that one time Colorado State tried to make a viral recipe video—and learned a few lessons along th...

Marketing Live - Mythbusting Websites: What Prospects Value about Higher Ed Websites

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share t...

Student Affairs Live - Engaging the Digital Generation

On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory and practice to offer up practical advice and insight for Student Affairs professionals at every level. Topics covered on this episode include: Adapting to the rapid pace of technological change; professional development and competency; collect...

Marketing Live - Events in Stereo: How to Help your Campus Events and Campaigns Succeed

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message an...

Admissions Live - Next Level Admission Decisions

It's October so students are stressing about college applications and admission offices are pulling their hear out over numbers, funnels, and shaping their class. In 2013, the National Association of College Admissions Counselors (NACAC) reported that 32 percent of college freshmen applied to seven or more colleges - up 10 percent from 2008. It can be argued that this trend has disrupted the college admissions world in good ways – increasing college access – and not-so-good-ways – intense pre...

Higher Ed Live: Special Edition - Purpose Driven Social Media

Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a press release or PSA. Nikki Sunstrum, Director of Social Media for the University of Michigan, highlights how a captivating and impactful social media presence can be one of the most effective ways to facilitate personal connections and commun...

Student Affairs Live - When Politics and Student Affairs Collide

Editor's note: This episode of Student Affairs Live cuts off prematurely due to technical issues. As the U.S. Election Day approaches, national, state, and local politics is colliding on many levels with our work in student affairs in higher education. Much of the discussion on the national stage (from privacy and security, to sexual assault/consent, to policies around college costs) has direct implications for our work with students on college and university campuses. Join Student Affairs ...

Student Affairs Live - Emotional Intelligence in Leadership & Social Justice

What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intelligent leadership that preparation programs and professional development for student affairs should address? On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence ...

Advancement Live - Demonstrating Donor Impact

11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about...

Admissions Live - Interpreting Enrollment Metrics

You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing ...

Marketing Live - Fantastic Memes and How to Use Them

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach. Learn how to use memes accurately...

Student Affairs Live - Student Affairs Partnership with Campus Police

Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises are among the top priorities for proactive collaboration between these two campus units. Yet, the impact of systemic racism in our larger society, combined with a student’s experience and knowledge of law enforcement behaviors from their hometow...

Admissions Live - International Admission Trends

Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a focal point for institutions across the country. Whether you are a seasoned international recruiter or just interested in ...

Marketing Live - Marketing a New President

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand...

Advancement Live - Enhancing the Online Giving Experience

Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates. In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the o...

Higher Ed Live: Special Edition - The Value of Earned Media

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising. If earned media is so powerful, then why isn’t it being measured like paid media traditionally has been? For decades, marketing ...

Student Affairs Live - Debate to Dialogue: Facilitating Discussions Around Controversial Issues

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we obligated in our role as educators to set aside our personal opinions, identities, and emotions in discussion of politics and other hot button issues? What ar...

Admissions Live - #NACAC16 101: What to Know Before You Go

The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet the #nacac16 Local Advisory Committee and discuss everything you need to know before you head to Columbus, Ohio. Whether you are a first-timer or a NACAC conference veteran, the size and scope of our field’s largest conference can be daunting. Kate...

Marketing Live - Building a Better (Campus) Map

Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before you’ve even made the pitch. We’ll briefly review ways to correct your campus data in major mapping systems, and then we’ll use that data to form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for your campus.

Student Affairs Live - When We Mess Up: Critical Reflections & Strategies for Well-Intended White People in Student Affairs

Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be more effective in working against racism, how can we engage in critical reflections on our mistakes so to be better aspiring allies for racial justice? In this episode of Student Affairs Live, host Heather Shea Gasser connects with a panel of ed...

Admissions Live - The First Six Weeks

Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for student and parent communication and support in the first six weeks of the school year. During this important time of transition we'll discuss how admission offices can be a better partner in the communication hand-off and play a role as supportive ...

Marketing Live - HighEdWeb's Integrated Marketing Academy

HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.

Advancement Live - Encouraging Alumni Engagement Through Creative Campaigns

Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.

Admissions Live - FAFSA's Prior-Prior Year Meets Travel Season

Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair of NACAC’s Admissions Practices Committee and member of NACAC’s Steering Committee on Admissions Practices, will talk strategies, counseling, and NACAC compliance for upcoming travel season and beyond.

Marketing Live - Selling Big Ideas

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence. W...