Advancement Live - Enhancing the Online Giving Experience
Higher Ed Live
English - September 27, 2016 21:01 - 46 minutes - 42.6 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates.
In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online giving experience for donors - making it both easy and appealing.