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Advancement Live - How To Promote Giving on Holidays (and Break Records)
Higher Ed Live
English - March 02, 2017 14:04 - 44 minutes - 40.5 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.