![Higher Ed Live artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/89/23/83/892383a4-23d2-3c1a-729b-67491cab7924/mza_9148359661935778283.jpg/100x100bb.jpg)
Advancement Live - Encouraging Alumni Engagement Through Creative Campaigns
Higher Ed Live
English - September 07, 2016 12:30 - 44 minutes - 40.5 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Admissions Live - FAFSA's Prior-Prior Year Meets Travel Season
Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.