Marketing Live - We Work in a Pay to Play World

Paying to play with content on social media may seem frustrating, but it's actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions.

On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. Learn how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also hear about the importance of accurately targeting your audience for paid content – something that was crucial to UNMC’s success.