![Higher Ed Live artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/89/23/83/892383a4-23d2-3c1a-729b-67491cab7924/mza_9148359661935778283.jpg/100x100bb.jpg)
Marketing Live - Telling a Story to Sell the Change
Higher Ed Live
English - December 22, 2017 15:23 - 48 minutes - 44 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Advancement Live - Enhancing your Instagram Strategy
Next Episode: Marketing Live - Communicating Careers
Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with both internal and external stakeholders, and build acceptance. Using Augsburg University’s recent name change and its new relationship with Luther Seminary as case studies, this episode of Marketing Live will cover an approach to these challenges grounded in storytelling.