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Marketing Live - Employee Engagement and Your School's Employer Brand
Higher Ed Live
English - September 28, 2017 18:49 - 46 minutes - 42.4 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Student Affairs Live - Organizational Change and Planning
Next Episode: Admissions Live - From Admissions to Campus Leadership
Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and your employer brand? Organizational development and brand strategy expert Jeb Banner joins this episode of Marketing Live to tackle these questions, share best practices, and discuss the role that marketing leaders should play in strengthening their institution's employer brand.