Marketing Live - Neuromarketing in Higher Education

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.