Marketing Live - The Liberal Arts Value Proposition
Higher Ed Live
English - April 29, 2018 23:57 - 49 minutes - 45.4 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a branding campaign that is reorienting the career culture on campus, and they will answer your questions on communicating the value proposition of a liberal arts education.