Marketing Live - The Path to a New Brand Story: Sweet Briar College

Higher Ed Live

English - November 30, 2018 14:27 - 39 minutes - 36.4 MB - ★★★★ - 22 ratings
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Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.