![Higher Ed Live artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/89/23/83/892383a4-23d2-3c1a-729b-67491cab7924/mza_9148359661935778283.jpg/100x100bb.jpg)
Marketing Live - Addressing Higher Ed's Public Perception Issues
Higher Ed Live
English - August 31, 2018 13:43 - 45 minutes - 41.6 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Admissions Live - Staying Health on the Road
Next Episode: Admissions Live - #NACAC18: What to know before you go!
Marketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities), and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are the root causes of this and other issues facing higher education? What are AAU and CASE doing as organizations to address the issue, and what can and should colleges and universities be doing? Finally, what specifically can marketers and communicators do to help their institutions better demonstrate higher ed's impact of transforming lives and society?