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Higher Ed Live: Special Edition - Why You Should Market to Working Adults
Higher Ed Live
English - October 05, 2018 12:54 - 37 minutes - 34.7 MB - ★★★★ - 22 ratingsCourses Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Student Affairs Live - Late Night Programs
If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.