Marketing Live - Building a Higher Education Brand

“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various units - Develop and launch a new brand identity/visual system - Align stakeholders to deliver and communicate in a brand-aligned way that elevates the university and all its divisions - Create tools and strategies that make it easy for units to produce professional, on-brand communications - Build consensus, buy-in and support among leadership, faculty, staff, students and alumni - Decide if you need to involve an agency, and how to work best with them if you do