Growth Masterminds: mobile growth podcast
124 episodes - English - Latest episode: 3 days ago -Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
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Episodes
Privacy Sandbox Simulator: see NOW what you'll get THEN
July 12, 2024 00:22 - 33 minutes - 30.9 MBWhat data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models? Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track. How? Using Singular's new simulator for Privacy Sandbox. As Google Ad ID phases out, the discussion focuses on how marketers can adapt and what data they can expect. In this Growth Masterminds, Singular's CTO Eran ...
Do you need a Google-specific creative strategy?
July 09, 2024 23:19 - 35 minutes - 32.7 MBDo you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES. Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the critical importance of having a Google-specific creative strategy, the intricacies of different ad formats on YouTube, and tips for optimizing Googl...
How to pick an offer wall for your mobile app
July 03, 2024 22:09 - 27 minutes - 25 MBHow do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you? In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies for integrating offer walls into your app. Growth Masterminds host John Koetsier asked Alex and ...
5 keys for influencer marketing in 2024
June 27, 2024 18:38 - 19 minutes - 17.5 MBWhat are the 5 things you need to know to succeed in influencer marketing in 2024? In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also...
What's hot in mobile gaming right now?
June 18, 2024 22:50 - 19 minutes - 18 MBWhat is happening in mobile gaming in 2024? Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year. I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discuss the latest trends in mobile gaming with Carly Ostasiewski, director of growth at Adjoe. The find unexpected insights from the 2024 Mobile ...
Hello AdAttributionKit: what we learned from WWDC 2024
June 14, 2024 23:06 - 44 minutes - 40.8 MBGoodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights from Singular CEO Gadi Eliashiv and CTO Eran Friedman, emphasizing the changes, improvements, and expectations for adoption in the ecosystem. Addi...
WWDC 2024 and the end of SKAN (maybe)
June 10, 2024 23:24 - 33 minutes - 30.9 MBWWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going. Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time to time. And that all the juicy new tech promised for future SKAN versions is actually here ... So ... Join host John Koetsier in this episode o...
4 frameworks for killer mobile app retention
June 06, 2024 18:30 - 39 minutes - 35.7 MBHow do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention. In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates. They discuss four frameworks for tackling retention: Darius Contractor's Psych Framework, RICE Prioritization (Reach, Impact, Confidence, Effort), Eisenh...
Stop A/B testing?
May 29, 2024 21:47 - 19 minutes - 17.9 MBShould you stop A/B testing creative right now? In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insights on how AI can analyze creative elements frame by frame and correlate them with performance data, thereby recommending the best combinations ...
Privacy Sandbox: is Protected Audiences the new Topics API?
May 21, 2024 18:58 - 28 minutes - 25.8 MBProtected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts. In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by experts Omri Gal, Head of Privacy Sandbox at Singular, and Lucky Harpley, a Product Manager at Remerge. The discussion covers the evolving l...
5 Jedi mind tricks for insane retention
May 13, 2024 19:02 - 29 minutes - 26.8 MBEveryone needs better app retention. Especially in health and wellness categories. One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today. How? Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of Growth Masterminds. We chat about Welltory's success in overcoming the notoriously poor retention rates in the fitness and wellness app ind...
Maximizing app engagement with AI agents
May 08, 2024 16:16 - 29 minutes - 27.2 MBShould you have an AI agent assigned to every single app user? In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user. They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of AI agents in providing tailored interactions based on individual user behavior. Through examples,...
Why your game won't GROW
May 01, 2024 22:13 - 28 minutes - 25.8 MBWhat are the most common blockers to growing games profitably? In other words, why won't your game grow? You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer. Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called in when nothing else is working Her name is Sara El Bachri. She runs ShamsCo, does the mobile gaming growth masterclass, and has worked with 4...
IAP spend trends 2024: who will win?
April 24, 2024 16:50 - 34 minutes - 31.5 MBWhere is IAP spend going in 2024? It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA. So what can we expect from in-app payers in 2024? In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest Jason Heller, CEO of Mistplay. The conversation covers the expected decrease and concentration of in-app spending in fewer games, the importa...
How to kill it on TikTok (even with a tiny budget)
April 18, 2024 23:19 - 25 minutes - 23.2 MBHow can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget. In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment. Sarah shares her growth story, explaining how they use Meta ads, paid PR opportunities with major public...
Unified Measurement for iOS mobile attribution
April 12, 2024 00:09 - 17 minutes - 15.8 MBIn this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more. Guests Evyatar Ram and Kelsey Lee, product and marketing managers, introduce Singular's solution to these challenges: unified measurement. This innovative approach combines SKA...
Women in growth: 5 extraordinary women
April 02, 2024 19:22 - 53 minutes - 49 MBThis special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various companies who delve into topics such as the importance of self-advocacy, the value of mentorship, and the need to be adaptable and data literate i...
Getting more data from your ad networks than they offer
March 25, 2024 22:28 - 12 minutes - 11.8 MBHow do you get more data from ad platforms than they offer? Simple: use Singular. No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimization or targeting capability. In this Growth Masterminds, host John Koetsier chats with Singular product manager Maayan Shor about the compani...
The best ad networks on the planet
March 20, 2024 19:13 - 37 minutes - 33.9 MBWelcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet. I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus my p...
Google's new CMP requirement FAQ
March 12, 2024 22:24 - 18 minutes - 20.7 MBHow will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about? In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now. So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from ...
Gaming DNA shows why players like specific games
March 05, 2024 01:11 - 32 minutes - 35.8 MBWhy do gamers like certain games and not others? GameTree is a LFG (looking for group) app that connects gamers to play together. To do that, GameTree leverages psychology to build Gaming DNA, which analyzes why certain players like specific games. Gaming DNA shows what kinds of gamers there are, who likes which games, and who might enjoy playing with others. In this Growth Masterminds, host John Koetsier chats with GameTree founders Dana Sydorenko and John Uke. Their conversation reveals...
Web3 and mobile gaming in 2024: new opportunity?
February 29, 2024 17:10 - 29 minutes - 33.8 MBWhere is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode. In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to marketing and gaming. They delve into how blockchain can revolutionize game ecosystems by enabling asset sharing across different games and discuss th...
Tracking ROAS for cross-platform PC, console, mobile marketing
February 23, 2024 18:38 - 22 minutes - 22.5 MBIn this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing. They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy concerns. Singular, their platform of choice, has increasingly evolved to address these intricacies providing tools to measure gaming engagement...
Privacy safe post-ATT behavioral targeting?!?
February 15, 2024 19:34 - 18 minutes - 21.3 MBHow can you get pre-ATT levels of behavioral targeting in a privacy-safe way? Can you? In this Growth Masterminds we’re chatting with the co-founder of an AI-powered tool that says it analyzes game play and user behavior to understand gamers and what they do. Then it recommends games that they’ll like, while rewarding them for playing recommended games. Our guest is a co-founder of Gamelight, Gunay Aliyeva. Host John Koetsier interviews her about Gamelight, an AI-powered tool that analyz...
Making mobile games work (yeah, someone wrote the book on it)
February 14, 2024 00:14 - 38 minutes - 42.2 MBEver wish somebody had written the book on making mobile app businesses work? Wish no more: the job has been done. In this Growth Masterminds host John Koetsier chats with Russell Ovans, game OG, prof, brewery owner, entrepreneur, data scientist, and current Director of Analytics at East Side Games. Russell discusses his journey from social gaming through to mobile gaming. We delve into a range of topics such as the importance of understanding game analytics and monetization in mobile gam...
RTB vs manual: BOTH needed for max admon $$$
February 08, 2024 00:06 - 32 minutes - 34.2 MBIn this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ. They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth look at how games developers and publishers can navigate these processes for effective growth in the mobile gaming landscape. He further delves...
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
January 31, 2024 22:33 - 36 minutes - 34.3 MBIf you're on the App Store or Google Play, you're paying the platform tax: 30% on all your IAP revenue. But can you legally AND SAFELY escape that? Maybe yes. In this episode of Growth Masterminds, John Koetsier interviews Archie Stonehill, Head of Product at Stash Gigi, to discuss the digital games industry and the evolution of direct-to-consumer platforms. They discuss the rise of third-party app stores, Apple and Google's 'app store tax', the Digital Markets Act in Europe, and how devel...
How AllTrails won 2023 iPhone app of the year
January 23, 2024 18:29 - 29 minutes - 32.3 MBHow do you become Apple's iPhone app of the year? In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023. How? How does AllTrails grow? How does AllTrails achieve 7X better retention than the average app What decisions boosted AllTrails growth? Schneidermann talks about taking over from the founder in 2015, growing...
AI in user acquisition: where can AI help marketers most?
January 15, 2024 17:07 - 17 minutes - 19.9 MBIn this episode of Growth Mastermind, host John Koetsier chats with Faheem Saiyad, director at App Samurai, about the intersection of AI and user acquisition. They dive deep into topics like the role of AI in game development, how AI aids in campaign optimization, and the application of generative AI in the creative process of ad creation. Faheem also shares details about App Samurai's new ad unit, Rewarded Playtime, that incentivizes users for every minute they spend engaging with a game....
Growing a super-app in India organically and offline: GenWise
January 08, 2024 18:10 - 23 minutes - 27 MBIn this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demographic, combining AI with real human interaction, the concept of a 'super app', and emerging monetization models. Tune in to explore how GenWis...
Lucas Moscon on admon (and ... can admon save subscription apps?)
December 29, 2023 20:32 - 29 minutes - 32.5 MBIn this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies. Furthermore, they touch on the changing landscape of me...
CTV ads: where CTV fits in your user acquisition strategy
December 15, 2023 23:11 - 37 minutes - 42.5 MBAccording to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about: - CTV targeting - CTV benefits (and limitations) - CTV affordability for smaller advertisers - CTV ads real-time optimization capabilities We also talk about performance versus brand marketing, and the need to both pick apples that are ripe for the harvest as well as plant apple trees to enable future harvesting as well. Look...
Play games to save the planet? How to boost engagement & retention ... while doing good
December 09, 2023 19:56 - 24 minutes - 26 MBCan you play games and save the planet? Maybe, with Dots.eco's new rewarded ad experience that isn't like anything else I've seen. Wooga, Wild Life, and Playtika are using it, so I thought it'd be worth checking out. Maybe you will too :-) In this episode, host John Koetsier chats with Dots.eco chief growth officer Daniel Madrid. Episode summary Dots.eco is a platform that offers real-world environmental rewards to incentivize players in games. The platform allows players to engage in act...
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
December 01, 2023 19:44 - 26 minutes - 30.5 MBRemember Office Space where the consultants came in and asked the QA manager what he actually did around here? (If not, drop everything and go watch it!) In this Growth Masterminds, we chat with Luis de la Camara, VP of Marketing at Rovio, about product marketing managers vs user acquisition managers: what they are, what they do, and why it matters. We also chat about aligning teams for success, crafting joy and a lot of other things, and more, including: - Introduction to Rovio - The di...
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
November 27, 2023 19:59 - 27 minutes - 30.4 MBHow do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal? In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... but also that every level and layer of a complex multi-billion multinational corporation works together seamlessly. We chat: - Strategy - App...
Making SKAN work in the wild: multiple verticals & monetization models
November 20, 2023 18:03 - 44 minutes - 49.5 MBHow do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization? In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right. We go through SKAN for: Games & apps - admon - IAP - subscription - hypercasual vs mid-core Verticals for apps - retail - fintech - fast food - on-demand - travel - social ... and more!
Can we bring $350 billion in brand ad spend to mobile games?
November 11, 2023 20:15 - 28 minutes - 33.4 MBThe world’s hundred biggest advertisers spent $347 billion in 2022 ... and not much of that hit mobile games, despite the fact that almost 4B people play games worldwide. The billion-dollar question: how can games access those billions? There’s been this sort of sad joke about mobile game monetization over the last few years: in other to monetize your game, you advertise other games. That funds your own UA budget, which then mostly gets spent in … other games. And the $$$ just go on a mer...
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
November 03, 2023 17:54 - 33 minutes - 38 MBHe helped sell and launch the first-ever banner ad: the (in)famous AT&T "have you ever clicked here ... YOU WILL" ad. Now he's focused on generative AI in advertising in marketing. In this Growth Masterminds, we chat with Data Axle's Tom Zawacki about the history and the future of marketing and advertising. Ultimately, we chat about generative AI and how it will impact the creation and personalization of ads. We also hit social media, influencers, Taylor Swift -- yes, once a client -- and ...
What can we learn from 24 trillion in-app ad bid requests?
October 23, 2023 13:23 - 25 minutes - 29.8 MBEntertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads. I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of: - 24 trillion bid requests - 630,000 apps - 1.4 billion daily active users - 10 billion machine learning decisions every day I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. ...
Free: ad monetization insights in your MMP dashboard
October 16, 2023 18:44 - 18 minutes - 20.5 MBIf you're doing ad monetization in your app or game, you need that data in your MMP. And you need granular data so that you can calculate accurate ROI, LTV, and ROAS. In this Growth Masterminds, we chat with Singular director of product Lisi Gardiner about admon insight the Singular product. The key new thing: thanks to a recent product innovation it's now available in Singular's free tier of service. We talk about how it works, what's supported, why it's now in the free tier, and much mor...
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
October 06, 2023 19:07 - 24 minutes - 26.6 MBWhat are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition? I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months. And ... they had learned 15 of the worst performance-killing mistakes Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all. So for this Growth Masterminds we have Pablo Gonzalez, the...
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
September 28, 2023 21:50 - 37 minutes - 41.5 MBHow does Privacy Sandbox on Android work? What will you get back? How much noise will Google add? When will it be launched? When is Singular testing Privacy Sandbox? How can I test Privacy Sandbox? We answer these and many more questions in the second part of our Privacy Sandbox on Android show with Singular CTO Yuval Carmel and software architect Ron Shub. Among the topics we discuss ... What did running tests in Privacy Sandbox teach you? - Any gotchas? - Major challenges? - Walk us thr...
Using generative AI to turbocharge your ad creatives
September 20, 2023 21:59 - 19 minutes - 21.5 MBEveryone needs more creative, but building it at scale is hard and expensive. Can generative AI do the job for you? In this Growth Masterminds, we chat with Winclap general manager Avi Ben-Zvi about building mobile user acquisition ad creatives via generative AI. We discuss: - what tools he's using - how he's using them - what he's building: video/stills/audio - the big shift he's seeing in creative right now - and the results generative AI is ... well ... generating
New ASO & Apple Search Ads tips & tricks
September 15, 2023 22:35 - 36 minutes - 43.4 MBHow can you maximize one of the top 3 user acquisition platforms on the planet? Imagine boosting your conversion rate by 100%. Or cutting CPI by 50%. All while massively boosting how many people see your ads ... essentially for free. In this Growth Masterminds, host John Koetsier chats with ASO expert Emre Bilgic from Mobileaction about cutting-edge App Store optimization plus paid marketing tips on Apple Search Ads, a must for any serious user acquisition pros on iOS. We also talk about...
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
September 07, 2023 21:40 - 28 minutes - 31.4 MBSo you want to grow to $50,000 or $80,000 a day in ad monetization revenue? In this episode of Growth Masterminds, host John Koetsier chats with admon and UA expert Felix Braberg about everything ad monetization. On the menu: - Google Ad Manager - AdMob - Amazon Publisher Services massive growth - Losing 8-18% on ad arbitrage - Using Moloco to gain an 8-11% ad ARPDAU - Getting value from 100% of your users, not just 1% - Duolingo's massive ad monetization success - The move ...
Winning with kids apps: competition, mistakes, and ways to win
August 30, 2023 22:06 - 1 hour - 66.9 MBKids apps can be tough. But there's also a ton of opportunity. Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners. Knowing these and following them unlocks a world of opportunity, however. We recently hosted some experts, including: - Celeste Rollason, Senior Child Privacy Expert @ Privo - Stefano Accossato, Head...
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
August 25, 2023 21:53 - 22 minutes - 24.3 MBThere's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5. In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including: - the SKAN 4 conversion value reset bug - the state of SKAN - model migration: how to change SKAN models easily & quickly - upgrading to SKAN 4 - SKAN cohorts - modeled revenue - the Google conversion API ... and much more, including wh...
Your first million users: the evolution of growth with Itay Milstein
August 19, 2023 19:27 - 27 minutes - 29.6 MBHow do you scale a game from zero to hero? And how does your growth job change as the game gets bigger? In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim. We chat about: - scaling growth - when to scale - the hardest part of the cold start - how growth is different n...
Your first million users: Rocking the cold start with Hanna Parvaz
August 11, 2023 19:00 - 43 minutes - 39.4 MBHow do you get your first million users? I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers. Starting from zero is a different challenge. I think there’s a lot to learn for both types of app marketers from both sets of challenges, but this series will focus on early-s...
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
August 01, 2023 00:01 - 31 minutes - 29 MBThe golden age of mobile is over ... at least the golden age of gigatons of free data for marketers and adtech companies. Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people. That era is almost over. What’s going to win now? In this Growth Masterminds I chat with Thomas Butta, CMO of Airship. Airship just completed a survey of 11,000 consumers, and Butta share...