Privacy Sandbox #2 ... impact, timing, data you get, new stuff

Growth Masterminds: mobile growth podcast

English - September 28, 2023 21:50 - 37 minutes - 41.5 MB
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How does Privacy Sandbox on Android work? What will you get back? How much noise will Google add? When will it be launched? When is Singular testing Privacy Sandbox? How can I test Privacy Sandbox?

We answer these and many more questions in the second part of our Privacy Sandbox on Android show with Singular CTO Yuval Carmel and software architect Ron Shub.

Among the topics we discuss ...

What did running tests in Privacy Sandbox teach you?
- Any gotchas?
- Major challenges?
- Walk us through the process
- What happens … where … from ad placement to install to conversions
What data will marketers get?
- User-level imitations on that data?
- Noise?
SDK Runtime
- Thoughts?
- Preventing fingerprinting?
- Will it hurt anything legit?
- Will it make publishing apps easier?
- Will it create more security?
What’s new in Privacy Sandbox in the last couple of months?
- Protected audiences?
1% of Android devices are Privacy Sandbox ready … when will that grow?
Impact of Privacy Sandbox vs SKAN?
- Initial?
- Could there be a flight to iOS?
- Learning curve for marketers?
More Singular testing coming ...
- Can others get in on that?