The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

Growth Masterminds: mobile growth podcast

English - October 06, 2023 19:07 - 24 minutes - 26.6 MB
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What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition?

I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months.

And ... they had learned 15 of the worst performance-killing mistakes

Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all.

So for this Growth Masterminds we have Pablo Gonzalez, the author of that LinkedIn post. He is a performance marketing director for Admiral Media and has worked in performance and digital marketing for over a decade with clients like Mercado Libre, Banco Galicia, and multiple other brands.

What can you definitely not do while scaling UA spend?

Watch and listen!