Growth Masterminds: mobile growth podcast
124 episodes - English - Latest episode: 3 days ago -Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
MMM: here's the easy button you've been waiting for
July 17, 2023 18:35 - 27 minutes - 25.3 MBMMM is hard. Whether you like media mix modeling or marketing mix modeling, getting all your data is hard, onboarding to an MMM tool is hard, comparing to market trends is hard, sanity checking is hard. But there is an easy button for MMM. And it's called Singular. In this Growth Masterminds, host John Koetsier chats with Singular CTO Eran Friedman about Singular's new MMM product, with: - total spend coverage - fully automated onboarding - market trends baked in automatically -...
Billions every year: Mobile game & e-commerce fraud
July 11, 2023 18:06 - 17 minutes - 16.1 MBHow much fraud do you have in your mobile game or retail app? According to some, it amounts to billions of dollars globally every single year. That ranges from "friendly fraud" to "family fraud" to "true fraud," according to Suresh Dakshina, co-founder and strategist at Chargeback Gurus. In this Growth Masterminds with host John Koetsier we chat about in-game fraud as well as e-commerce fraud. We chat about how this fraud happens, what app publishers, developers, and marketers can do about...
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
June 26, 2023 23:28 - 24 minutes - 28.5 MBEver feel like your user acquisition campaigns are doing the same thing over and over? Ever feel like every UA manager is running campaigns in exactly the same place as everyone else? In this Growth Masterminds with Fluent co-founder Matt Conlin, we chat about fishing in new ponds: different places to find new users. We chat about CTV, TV, editorial content, rewarded discovery, influencers, surround sound marketing, and -- believe it or not -- ads in e-commerce environments. Content matter...
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
June 20, 2023 22:28 - 25 minutes - 29.1 MBWhat has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data. In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting to optimization to measurement is changing. We also discuss how those changes are impacted ever...
WWDC 2023: Apple's privacy updates
June 15, 2023 20:06 - 44 minutes - 51.8 MBPlanning to buy an Apple Vision Pro? Whether yes or no, Apple very quietly released a ton of new privacy updates: privacy manifests, SKAN 5 (!?!), required reason APIs, tracking domains, retargeting attribution, SDK signing, listings of privacy-impacting SDKs, relays, enhanced private browsing, and more. In this Growth Masterminds, Singular CEO Gadi Eliashiv, CTO Eran Friedman, and host John Koetsier discuss the changes and updates. And, of course, their impact on SKAN, fingerprinting, MMM...
AI and DSPs: science, astrology, & doing your homework
June 09, 2023 22:24 - 40 minutes - 47 MBWhat actually happens when a demand-side platform engages machine learning to boost your bids? We now have less data than ever before about to drive the targeting piece of mobile user acquisition, with very limited access to anything approaching behavioral targeting. In this Growth Masterminds, host John Koetsier chats with Persona.ly direction of machine learning Joseph Iris about targeting, demand-side platforms, and AI. We talk about signals, timing, context, and how SKAdNetwork and Pri...
Generative AI in games with Unity CEO John Riccitiello
June 02, 2023 18:46 - 31 minutes - 36.1 MBHow will generative AI impact games? According to Unity CEO John Riccitiello, it will massively grow the industry, speed development by a factor of 2-3X, and enable much smarter, more realistic gameplay. In a crosspost from his TechFirst podcast, Growth Masterminds host John Koetsier chats with Riccitiello about generative AI in game creation, world building, but also in realtime gameplay. The impacts on NPCs, on immersive experiences, and on richness of the artificial worlds game develope...
Making games go boom: balancing pleasure & frustration
May 30, 2023 17:35 - 26 minutes - 30.6 MBHow do you make games go boom? Balancing pleasure and frustration, says long-time growth expert Elad Levy. In this Growth Masterminds we chat with growth guru Elad Levy, who sold his last game company to Playtika. He's also led growth and marketing and co-founded numerous other tech startups. Our focus: making games growth. We chat about: - data - testing - predictions - generative AI - engagement - live ops - and, of course ... game design
Privacy Sandbox on Android: 'we will do everything for the UA managers'
May 16, 2023 22:53 - 26 minutes - 24.5 MBPrivacy Sandbox is by all accounts more complicated than SKAdNetwork ... even SKAN 4. But Singular says "we will do everything for the UA managers." The bad news is that to make Privacy Sandbox work, you need to set sources, register triggers, get big aggregated reports from upper funnel activities and much smaller lower funnel reports. You need an aggregation server and the ability to decrypt encrypted data. You need to accept the fact that Google will be adding noise to the data to increa...
Making mobile ads suck less, with Moloco VP Francesco Renzo
May 05, 2023 19:00 - 28 minutes - 25.9 MBTiny X buttons. Phantom clicks. Endless countdowns before you get back to your game. How can we make mobile ads suck less? In this Growth Masterminds, host John Koetsier chats with Francesco Renzo, former Googler and current VP at Moloco, the AI-powered performance ad network. They chat about: - the mobile ad problem - the risk factor if mobile ads suck too much - the causes between ad networks, publishers, and advertisers - how we fix it - what advertisers can do - what publi...
DSPs in the privacy era: what will change?
May 03, 2023 23:47 - 17 minutes - 15.7 MBWhat does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with? In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden. They chat about: - what DSPs even do :-) - how DSPs work under SKAN (and Privacy Sandbox) - the transition to SKAN 4 - and much more ...
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
April 28, 2023 22:12 - 26 minutes - 24.7 MB60% of in-app subscription cancellations happen in the first 60 minutes ... but there's a way to 10% of them back. In this Growth Masterminds host John Koetsier chats with Apphud cofounder Renat Kurbanov. Every app marketer wants more subscription revenue, but how do you achieve that? In this episode, we chat about: - the core challenges to driving subscription revenue - typical and most successful flows to drive more subscription revenue - optimizing free trials - managing auto-re...
Run fewer ads, make more money says gaming OG Adam Jaffe
April 21, 2023 21:41 - 38 minutes - 34.9 MBCan you make money by running fewer ads? Gaming OG Adam Jaffe says yes. In this Growth Masterminds, we chat about bad ads, bad ad experiences, and how not to run ads in your games and apps. We also chat about the declining ROI of increasing numbers of ads in your app. Adam was formerly with Jam City, was the CEO of Tenko Games, is a former CMO of an edtech company, sits on advisory boards for multiple companies including Dataset and INCRMTL ... and is now founder and CEO of Mega Studio, a ...
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
April 18, 2023 15:19 - 19 minutes - 17.4 MBSKAN 4 tools are now live in the Singular dashboard. Clients who want to set up and start testing SKAdNetwork 4 compatible campaigns can now do so live in the Singular dashboard. That means you can now set up conversion details for each postback: postbacks 1, 2, and 3. Both revenue and events models are now available; additional models and mixed conversion models will soon also be live. And good news: this is fully backwards compatible with SKAN 3, so it won’t interfere with any ongoing li...
Public data from mobile gaming companies shows true and full UA spend
April 12, 2023 18:33 - 21 minutes - 19.2 MBWhat if you could take a microscope to some of the biggest and best companies in your space, peer inside, and see exactly what they spend for user acquisition and marketing? Would that be useful data? That's exactly what Clement Favier, Chief Operating Officer at Adikteev has been doing for massive gaming companies like Netmarble, SciPlay, and Aristocrat, owner of Product Madness and Big Fish Games. In this Growth Masterminds, we chat about UA spend, how to find it across verticals and com...
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
March 27, 2023 21:27 - 26 minutes - 24.2 MBWhat does it take to win in user acquisition in 2023? In this episode of Growth Masterminds we chat with Misplay chief growth officer Jason Heller about the new world of mobile user acquisition on iOS in 2023: - what works - what's changed - how marketers should navigate these new waters - how ad networks need to adapt as well We also learn a little bit more about Misplay, which was a surprise strong finisher in multiple categories of the 2023 Singular ROI Index, but is still (relat...
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
March 22, 2023 15:29 - 16 minutes - 15.1 MBMobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie -- which will also go away -- is getting more investment. In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing. That includes 3rd-party cookies, of course, but...
Surprise: Apple Search Ads drives organic App Store optimization
March 15, 2023 23:44 - 27 minutes - 24.9 MBApple Search Ads is now in second place among top ad networks apps choose for user acquisition campaigns, at least for Singular clients. And according to Splitmetrics CMO Olga Noha, ASA campaigns help drive organic App Store optimization by as much as 4X. In this Growth Masterminds, John Koetsier chats with Noha about: - how important ASA is - how important ASO is - how ASA and ASO are related - how Apple's newest ad units are performing - what percentage of apps are running Custom Pro...
What Steph Curry's shoes reveal about livestream shopping in the west
March 08, 2023 01:14 - 36 minutes - 33.7 MBWhy does livestream shopping work in China but not in the U.S. or Europe? And what is one big obvious opportunity that big brands are missing? In this Growth Masterminds, host John Koetsier chats with MoEngage's VP of Strategy Vassil Mladjov. We chat about where livestream commerce is actually working, could work, and isn't. We also chat about what's different and why livestream commerce does work in China. Key topics we cover: 1:27 3 minutes about Vassil 4:34 Livestream shopping: east v...
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
March 03, 2023 21:57 - 27 minutes - 25.2 MBWith over a billion people on TikTok, there’s a lot going on. In this episode of Growth Masterminds, we chat with M&C Saatchi’s Jennifer Sudo, who just completed a study on TikTok users. What she found: Over 90% of TikTokkers buy or are willing to buy products they see on TikTok TikTok can make the most mundane product go viral TikTok ads shouldn’t really be ads at all Authenticity wins TikTok is evolving into something like Home Shopping Network or QVC TikTok is the new Google for m...
How to pick an MMP in 2023, with Matej Lancaric
February 06, 2023 18:48 - 22 minutes - 20.8 MBHow do you pick the right MMP? Are there major differences between MMPs? Do you even need a mobile measurement partner in the age of SKAN and (soon) Privacy Sandbox on Android? In this episode of Growth Masterminds, we chat with UA expert and consultant Matej Lancaric about the evolving role of MMPs and things to look for when you need one. (And yes, we also chat about when you need to get an MMP.)
Cockroach apps: growing when budgets are low, with Lomit Patel
February 01, 2023 19:52 - 21 minutes - 20 MBWhole generations of mobile marketers have cut their teeth on growth in the grand old times of (nearly) free money from venture capitalists, resulting in huge budgets that could be deployed and deterministically measured. Those times are over, so how do you grow when growth is hard? You become a cockroach app. Cockroach apps survive the nuclear apocalypse when nothing else does because they focus on the fundamentals, says Tynker chief growth officer Lomit Patel. “If you look at the past 5,...
Location-based gaming beyond Pokemon Go, with Atlas Reality
January 25, 2023 20:13 - 21 minutes - 19.4 MBWhere is location-based gaming right now? Pokemon Go is a massive hit, and Niantic is trying to follow it up with NBA All World, but what else is happening? And, are we going to turn the world into a laser tag theme park? In this episode of Growth Masterminds we chat with Beau Button, the president and CTO of Atlas Reality. Button is making a location-based game with play-to-earn mechanics that incorporates web3 thinking without blockchain. We also chat about growth, user acquisition, an...
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
January 04, 2023 00:48 - 39 minutes - 36.5 MBCTV. OTT. Streaming media. Connected TV. Whatever you want to call it, there's a huge amount of growth in CTV. In this episode of Growth Masterminds, we chat with Guillaume Lelait, managing director Americas at M&C Saatchi Performance about the growth to date, future growth, and advertiser opportunities in CTV. Along the way, we hit the biggest players, the industry structure, how advertisers are structuring calls to action, and how to measure ad impact and results on connected TV. Players...
Growth hacking web3: "a beautiful moment of a bear market"
November 18, 2022 00:21 - 43 minutes - 39.5 MBHow do you build web3 in 2023, after the boom and after the bust? In this Growth Masterminds host John Koetsier chats with Dan Reynolds from First Light Games, Jon Hook, the CMO of PlayEmber, and Quinn Campbell, the VP Growth at Sky Mavis, makers of Axie Infinity. After the hype, after the Discord and Telegram, after the influencers ... where do you go for growth? And what is the emerging web3 growth stack? We chat about: - new web3 growth strategies - old web2 growth strategies - wa...
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
November 07, 2022 19:46 - 33 minutes - 30.4 MBMobile user acquisition is great. But for many apps it's not the problem. The problem: most apps’ retention rates are the bad news. If your app is a leaky bucket, pouring users out as fast as you dump them in, you're wasting tons of marketing dollars. But what if you could double retention, 2Xing standard industry mobile app user retention rates? How would that change your UA strategy? In this Growth Masterminds, host John Koetsier chats with Storyly VP Daniele di Nunzio. Storyly works wi...
Doubling retention to grow faster: Storyly VP Daniele di Nunzio
November 07, 2022 19:46 - 33 minutes - 30.4 MBMobile user acquisition is great. But for many apps it's not the problem. The problem: most apps’ retention rates are the bad news. If your app is a leaky bucket, pouring users out as fast as you dump them in, you're wasting tons of marketing dollars. But what if you could double retention, 2Xing standard industry mobile app user retention rates? How would that change your UA strategy? In this Growth Masterminds, host John Koetsier chats with Storyly VP Daniele di Nunzio. Storyly works wi...
SKAdNetwork 4: introduction, overview, questions answered
November 01, 2022 11:14 - 55 minutes - 51.2 MBApple just released SKAdNetwork 4, or SKAN 4. In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv walks us through all the details released so far AND, crucially, what they mean for mobile marketers on iOS. More postbacks - good! More complexity - true. More opportunity - also true. Gadi and host John Koetsier chat about SKAdNetwork version 4's new postbacks, new lockable conversions, new random timer delays for postbacks 2 and 3, and how Apple's crowd anonymity wor...
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
October 14, 2022 22:45 - 32 minutes - 29.5 MBIn this crosspost from the TechFirst podcast, we chat with Unity CEO John Riccitiello about Unity's latest gaming report. Riccitiello talks about monetization of multiplayer games, which have much higher paying player rates than just about any other kind of games or apps. We also chat about the ironSource acquisition, the first game he played, and how he sees the metaverse evolving. In addition, we touch on 2022: what's happening now after 2 years of explosion in the global gaming industr...
Creatives FTW: the evolution of playable ads
October 05, 2022 00:27 - 40 minutes - 37.3 MBSomewhere around 2016 someone created the first playable ad ... a mini-game you could enjoy, and an ad that didn’t suck. Last year, according to a Liftoff report, “playable ads were the most effective ad format” in every month other than September, when they tied with another format. That makes sense: you're generating engagement with the ad. It's fun. Sometimes it's tied to a reward, and a playable ad often shows something of what the advertised app is all about. BUT there's been a big p...
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
September 14, 2022 16:04 - 28 minutes - 26.2 MBIn the mobile app world … how do you know who’s winning? It is number of installs? We know that can be a faulty measurement: one that's easy to game, and easily misleading. Apptopia knows this. Their job is providing competitive intelligence across the digital ecosystem, and isolated install counts won’t cut it. So they’ve teamed up with Digital Turbine to do something different They’ve just released v2 of that “something different," the BRAG index. In this episode of Growth Masterminds, w...
Contextual targeting and advertising: how good can it get?
August 08, 2022 21:32 - 25 minutes - 23.4 MBBehavioral targeting is dying. But how good can contextual targeting get? In this episode of Growth Masterminds we chat with Remerge CEO Pan Katsukis about context advertising: where it works, where it's strong, and where it is weak. We also chat about the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual target can use up to 100 parameters to get even better than behavioral targeting.
Optimized Conversion Models for SKAdNetwork: up to 60% better
August 02, 2022 18:50 - 12 minutes - 11 MBingular just released Optimized Conversion Models for SKAN. Essentially, it's automated tech that continuously analyzes your SKAdNetwork set-up and tells you if it finds a better model that will get you more accurate data. 30-35% of marketers aren't using the most optimized SKAN conversion models, and in testing Singular has seen cases where a better model provides 60% better data. In this episode of Growth Masterminds host John Koetsier chats with Singular product manager Evyatar Ram abou...
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
July 14, 2022 18:25 - 23 minutes - 21.3 MBIn mobile adtech you have two giants (Google and Facebook) and 5-7 major competitors, which we've called titans, and then hundreds if not thousands of additional ad networks. Unity shook up the adtech space yesterday by announcing a merger with ironSource, largely to get its mediation and publishing platforms, and to get access to more data. In this episode of Growth Masterminds, cross-posted from TechFirst with John Koetsier, we chat with Unity CEO John Riccitiello about why he pulled the...
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
May 10, 2022 18:00 - 13 minutes - 12.5 MBWe have SKAdNetwork from Apple. We have Privacy Sandbox from Google. We have ID5 and Unified ID 2.0 and the IAB's Project Rearc. In short, we have many diverse solutions now competing for the future of marketing measurement. Plus, of course, IPA, or Interoperable Private Attribution from Facebook ... errr ... Meta. What is it? How does it work? Should you be thinking about it? And ... with all these different methodologies, how can marketers actually measure results across the board? Do...
Privacy Sandbox on Android: how ad networks and MMPs can work together
April 04, 2022 22:17 - 18 minutes - 16.7 MBPrivacy Sandbox on Android is out and it looks good. But there's still a lot of questions about how advertisers, ad networks, and MMPs will work together. If the industry can't find a way to innovate in tandem, we risk having confusing data and unclear insights from marketing campaigns that won't enable proper measurement or optimization. In this episode of the Growth Masterminds podcast, we chat with Singular product manager Jonathan Chen, who's working on ways of solving Privacy Sandbox...
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
March 24, 2022 14:37 - 27 minutes - 24.8 MBA level playing field for ad channels? Retargeting built into the OS? Multi-touch attribution (very) light? In this episode of Growth Masterminds, we chat with ironSource VP Yevgeny Peres about Privacy Sandbox for Android. There's plenty we don't know yet, but Peres has already seen multiple things in the new mobile marketing measurement framework from Google to get excited. There's new never-seen-before functionality for marketers. There's a level playing field for ad networks, Peres say...
50% more SKAN values? How mixed conversion models make SKAdNetwork work
March 15, 2022 19:12 - 15 minutes - 14.1 MBSKAN or SKAdNetwork has a major problem. Less data, less timely data, less granular data ... OK, it has many problems. One particular issue: zeroed-out conversion values because there's simply no revenue data to report. Singular's mixed models for SKAN fixes that, by allowing mobile marketers measure revenue and a combination of other conversion models to ensure that no matter what happens, you get data back. In this episode of Growth Masterminds, we do a deep dive into what the problem i...
Android Privacy Sandbox: the deep dive you need
February 25, 2022 22:53 - 49 minutes - 45.3 MBIn this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv and John Koetsier connect for an in-depth discussion on Google’s Android Privacy Sandbox announcement. What we cover: ✅ A breakdown of what exactly Google announced ✅ Details of how mobile attribution will work with Privacy Sandbox ✅ Predictions on the future impact on the ecosystem and app marketers Topics include: - the biggest change - how this ranks next to Apple's ATT - is the sky falling? - attributio...
Why Zynga bought Chartboost before getting bought by Take-Two
January 17, 2022 22:44 - 26 minutes - 24 MBWhy does a game publisher buy an ad network? What does it bring them? And what is behind this current frenzy of mergers and acquisitions that we're seeing in mobile adtech? Good questions! So I asked Zynga and Chartboost. Our conversation happened to be a couple of weeks before the news broke that Take-Two Interactive was buying (errr, acqui-merging) Zynga, and the answers are even more relevant now that that's happened. In this Growth Masterminds we chat with Zynga Chief Product Officer ...
Making SKAdNetwork predictive (yes it's possible!)
December 07, 2021 00:20 - 17 minutes - 16.3 MBMobile marketers can live with many of the deficiencies of SKAdNetwork: lack of granularity, lack of immediacy, lack of data richness. But they can't live without predictability. Predictability enables confidence in campaigns and massive capital deployment. BUT ... Mobile growth experts have had major challenges making SKAN predictable. As many as 90% of mobile marketers can't get what they need out of SKAdNetwork. In this episode of Growth Masterminds, we chat with Singular CTO Eran Frie...
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
November 26, 2021 19:12 - 15 minutes - 14 MBThere's been a ton of change in adtech in 2021. I'm not even sure we know precisely what an ad network is anymore, but we're certainly seeing the rise of a set of new titans of adtech in mobile, companies like Liftoff+Vungle, ironSource, Unity, Applovin, Digital Turbine, and InMobi. What's driving the growth? Is it good for mobile marketers? And, what should we expect from mobile adtech companies in 2022? To dig into all these questions, we chat with the CEO of Liftoff, Mark Ellis. Of co...
Modeling SKAN data for better iOS mobile marketing insights
November 19, 2021 00:36 - 14 minutes - 13.4 MBIf you’re doing mobile marketing on iOS, you pretty much have to use Apple’s SKAdNetwork. But SKAN has serious issues, including privacy-focused censorship thresholds: You don’t get all the data, so you can’t determine device-level granular marketing performance. That means you can’t get great ROAS and ROI data ... and that makes optimizing advertising hard. Now, there might be a solution using data science and machine learning to model the missing conversions and re-surface the missing da...
China mobile: learning from Alibaba, Tencent, mobile commerce
November 01, 2021 22:31 - 29 minutes - 27.3 MBWhat can we learn about the future of mobile from China? The Chinese mobile market is the largest on the planet, and has uniquely Chinese characteristics: super apps, social livestream shopping, key opinion leaders and fan economies, and more. In this episode of Growth Masterminds, we chat with Moonie Zhu, co-founder of ETOC (E-commerce to China) about the Chinese market, how to enter it, what's different, what we can learn from it, and more ...
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
September 15, 2021 21:34 - 20 minutes - 18.7 MBWe chat with InMobi CEO Abhay Singhal on Epic vs Apple, IDFA and iOS 14.5, and especially the company's new InMobi Telco on-device platform. "There are over 800 telcos in the world and each one, if you talk to them today, has an ambition of becoming a large media company," Singhal says. We're seeing on-device ad platforms achieve significant success, with companies like ironSource Aura, AppNext, and Digital Turbine scoring very high on the 2021 Singular ROI Index. Most of them include on-d...
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
August 16, 2021 17:56 - 20 minutes - 18.7 MBMonetization and retention can seem like the opposite ends of a continuum ... a zero-sum game where focusing on monetization kills retention. Not necessarily, says AppLike CEO Jonas Thiemann. AdJoe, one of their brands, has a unique ad placement that earns players money for installing and playing games they're interested in ... including the game they saw the ad in. He says it's the perfect balancing of incentives between users, publishers, and advertisers, and that's why 80 out of the top...
After attribution: what's next in marketing measurement
August 09, 2021 18:32 - 28 minutes - 26.1 MBFirst-party data? Content fortresses? Incrementality? 2020 was crazy for everyone. 2021 is crazier for mobile marketers, who are facing complete disruption in how they keep score, measure success, and report on growth. Attribution's not gone, but it is changing. You still get some last-click data in iOS with SKAdNetwork, and of course on Android, but it's less clear, less direct, and -- for Android -- probably not long-lived. What other data do you have to measure the impact of your market...
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
July 09, 2021 23:05 - 17 minutes - 16.2 MBWe’ve had more billion-dollar adtech acquisitions in the first quarter of 2021than in the previous several years combined, according to LUMA. What’s going on? Could it be … all the talk of third-party cookie deprecation? The reality of the IDFA apocalypse? New levels of competition? Changing marketing channels and opportunities? Or … a new emphasis on platform services and first-party data? We’re going to find out. Vungle is part of this acquisition frenzy. Vungle has acquired no fewer t...
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
June 14, 2021 15:40 - 30 minutes - 27.8 MBMany mobile marketers are less than happy with Apple's new iOS 14.5 and SKAdNetwork, Apple's privacy-safe mobile advertising attribution framework. But developers and publishers of kids' apps are not among them. In fact, SKAdNetwork might just be the best thing that's happened to kids' apps. Now, as Kidoz co-CEO Eldad Ben Tora says, marketers can actually do user acquisition at scale for kids' apps. And publishers can monetize safely via ads. In this podcast ... 0:00 Intro 0:44 Kids' a...
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
June 03, 2021 16:47 - 30 minutes - 27.7 MBNow.gg is launching a new cloud gaming service. And while there are dozens of startups and giant tech companies doing the same, Now.gg is from Bluestacks, which has over 500 million users play Android games on the web. Now gaming is moving to the cloud. And that means huge changes for marketers and user acquisition specialists. While it's early days, being able to market a game by sharing a link that someone can start playing a game with instantly is an entirely different ball game than ma...