China mobile: learning from Alibaba, Tencent, mobile commerce

Growth Masterminds: mobile growth podcast

English - November 01, 2021 22:31 - 29 minutes - 27.3 MB
Marketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco

Next Episode: Modeling SKAN data for better iOS mobile marketing insights

What can we learn about the future of mobile from China?

The Chinese mobile market is the largest on the planet, and has uniquely Chinese characteristics: super apps, social livestream shopping, key opinion leaders and fan economies, and more.

In this episode of Growth Masterminds, we chat with Moonie Zhu, co-founder of ETOC (E-commerce to China) about the Chinese market, how to enter it, what's different, what we can learn from it, and more ...