Android Privacy Sandbox: the deep dive you need

Growth Masterminds: mobile growth podcast

English - February 25, 2022 22:53 - 49 minutes - 45.3 MB
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In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv and John Koetsier connect for an in-depth discussion on Google’s Android Privacy Sandbox announcement. What we cover:

✅ A breakdown of what exactly Google announced

✅ Details of how mobile attribution will work with Privacy Sandbox

✅ Predictions on the future impact on the ecosystem and app marketers

Topics include:

- the biggest change

- how this ranks next to Apple's ATT

- is the sky falling?

- attribution under Privacy Sandbox

- SDK Runtime

- Google Referrer

- Lack of user consent

- Topics and Fledge

- and ... the future of mobile marketing measurement