Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora

Growth Masterminds: mobile growth podcast

English - June 14, 2021 15:40 - 30 minutes - 27.8 MB
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Many mobile marketers are less than happy with Apple's new iOS 14.5 and SKAdNetwork, Apple's privacy-safe mobile advertising attribution framework.

But developers and publishers of kids' apps are not among them.

In fact, SKAdNetwork might just be the best thing that's happened to kids' apps. Now, as Kidoz co-CEO Eldad Ben Tora says, marketers can actually do user acquisition at scale for kids' apps. And publishers can monetize safely via ads.

In this podcast ...

0:00 Intro

0:44 Kids' apps market size

5:17 What is Kidoz?

11:38 User acquisition for kids apps

15:01 Marketing to kids vs parents

17:38 Monetization of kids' apps

23:06 Integration with Singular

25:00 Why focus on kids?