Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong

Growth Masterminds: mobile growth podcast

English - June 03, 2021 16:47 - 30 minutes - 27.7 MB
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Now.gg is launching a new cloud gaming service. And while there are dozens of startups and giant tech companies doing the same, Now.gg is from Bluestacks, which has over 500 million users play Android games on the web.

Now gaming is moving to the cloud.

And that means huge changes for marketers and user acquisition specialists. While it's early days, being able to market a game by sharing a link that someone can start playing a game with instantly is an entirely different ball game than marketing an Android or iOS app.

In this episode of Growth Masterminds (check out the audio podcast!) I chat with Ben Armstrong, a Bluestacks and Now.gg VP, about the new service, about what it means for mobile, and about how marketers can take advantage of it.

Check the video here: https://www.youtube.com/watch?v=hXJmxzOOaFk

Check the story here: https://www.singular.net/blog/cloud-gaming-user-acquisition/