Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Growth Masterminds: mobile growth podcast
English - October 14, 2022 22:45 - 32 minutes - 29.5 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Creatives FTW: the evolution of playable ads
In this crosspost from the TechFirst podcast, we chat with Unity CEO John Riccitiello about Unity's latest gaming report.
Riccitiello talks about monetization of multiplayer games, which have much higher paying player rates than just about any other kind of games or apps. We also chat about the ironSource acquisition, the first game he played, and how he sees the metaverse evolving.
In addition, we touch on 2022: what's happening now after 2 years of explosion in the global gaming industry.