DSPs in the privacy era: what will change?

Growth Masterminds: mobile growth podcast

English - May 03, 2023 23:47 - 17 minutes - 15.7 MB
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What does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with?

In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden.

They chat about:

- what DSPs even do :-)

- how DSPs work under SKAN (and Privacy Sandbox)

- the transition to SKAN 4

- and much more ...