Making mobile ads suck less, with Moloco VP Francesco Renzo

Growth Masterminds: mobile growth podcast

English - May 05, 2023 19:00 - 28 minutes - 25.9 MB
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Previous Episode: DSPs in the privacy era: what will change?

Next Episode: Privacy Sandbox on Android: 'we will do everything for the UA managers'

Tiny X buttons. Phantom clicks. Endless countdowns before you get back to your game.

How can we make mobile ads suck less?

In this Growth Masterminds, host John Koetsier chats with Francesco Renzo, former Googler and current VP at Moloco, the AI-powered performance ad network.

They chat about:

- the mobile ad problem

- the risk factor if mobile ads suck too much

- the causes between ad networks, publishers, and advertisers

- how we fix it

- what advertisers can do

- what publishers can do

- and ... measurement in the era of privacy (and sky-high click-through rates)